Visual Examination of Traditional Hair Style Catalog Posters in the 1990’s Traditional Hair Barber
Keywords:
Design, Poster, Popular Culture, Traditional Haircuts, Visual ElementAbstract
The main objective of this research is to examine the catalog poster of hairstyles at the traditional "Top's Collection" barbershop in the 1990s. The focus of the research is to examine the visual elements and factors that make them iconic in society. Qualitative descriptive research methods were used so that the data obtained was the result of in-depth analysis based on observation, interviews and literature study. The steps taken included literature study regarding posters, document analysis, and distribution of questionnaires. The result obtained is that the "Top's Collection" hairstyle catalog poster from the 90s has visual elements of sans serif typeface typography in the words "Top's Collection", using visual elements of photo type illustrations. There are two main colors, namely black as the background color and gold on the words "Top's Collection". Visual elements in the form of a collection of photos illustrating hairstyles are arranged or laid out using a modular grid and multi-panel system. From the results of the questionnaire, data was obtained that the arrangement of simple but distinctive visual elements, and their long existence so that they have nostalgic value, make the "Top's Collection" hairstyle catalog poster iconic and enduring in society
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