Visual Elements of Granola Creations Packaging

  • Siti Desintha Universitas Telkom
  • Intan Kusuma Ayu Universitas Telkom
  • Haliza Octamediana Universitas Telkom
Keywords: Granola Creations, Packaging, Visual Elements


Granola Creations is a food product originating from Bali, Indonesia and produced by Hundred Seeds. The products are health food made from a mixture of cereals, oats, nuts, sugar and baked dried fruits. Granola Creations has the appearance of a packaging with a dominant brown color, and images of the contents of the product. Basically, packaging as the main image provider of a product to the target audience. The results of the research show that Granola Creations packaging uses text, layout, texture and certain colors that are suitable for conveying information, the identity, personality and image of the product. The study was conducted to determine whether the visual elements in the packaging display used are in accordance with the image of the Granola Creations product. This research uses descriptive analysis method with elemental approach, Visual Communication Design principles and analysis based on packaging material. The results showed that Granola Creations successfully displayed communicative packaging through visual appearance and physical form of packaging in one food packaging design


Download data is not yet available.


Julianti, S. (2014). Art of Packaging Design: Mengenal Metode, teknik, dan strategi pengemasan produk untuk branding dengan hasil maksimal. Jakarta: PT Gramedia Pustaka Utama. ISBN: 9786020310114

Kusrianto, A.. (2009). Pengantar Desain Komunikasi Visual. Yogyakarta: CV. Andi.

Maulina, R., & Sabana, S. (2018). Sundanese Colors. In Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018). doi:

Rustan, S. (2014). LAYOUT: Dasar & Penerapannya. Jakarta: PT Gramedia Pustaka Utama. ISBN: 9789792239607

Swasty, W. (2016). Branding: Memahami dan Merancang Strategi Merek. Bandung. PT Remaja Rosdakarya. ISBN: 07897969272003

How to Cite
S. Desintha, I. Ayu, and H. Octamediana, “Visual Elements of Granola Creations Packaging”, Visualita, vol. 8, no. 2, pp. 89-95, Feb. 2020.