Visual Elements of Granola Creations Packaging

  • Siti Desintha Universitas Telkom
  • Intan Kusuma Ayu Universitas Telkom
  • Haliza Octamediana Universitas Telkom
DOI: https://doi.org/10.33375/vslt.v8i2.2769
Keywords: Granola Creations, Packaging, Visual Elements

Abstract

Granola Creations is a food product originating from Bali, Indonesia and produced by Hundred Seeds. The products are health food made from a mixture of cereals, oats, nuts, sugar and baked dried fruits. Granola Creations has the appearance of a packaging with a dominant brown color, and images of the contents of the product. Basically, packaging as the main image provider of a product to the target audience. The results of the research show that Granola Creations packaging uses text, layout, texture and certain colors that are suitable for conveying information, the identity, personality and image of the product. The study was conducted to determine whether the visual elements in the packaging display used are in accordance with the image of the Granola Creations product. This research uses descriptive analysis method with elemental approach, Visual Communication Design principles and analysis based on packaging material. The results showed that Granola Creations successfully displayed communicative packaging through visual appearance and physical form of packaging in one food packaging design

Downloads

Download data is not yet available.

References

Julianti, S. (2014). Art of Packaging Design: Mengenal Metode, teknik, dan strategi pengemasan produk untuk branding dengan hasil maksimal. Jakarta: PT Gramedia Pustaka Utama. ISBN: 9786020310114

Kusrianto, A.. (2009). Pengantar Desain Komunikasi Visual. Yogyakarta: CV. Andi.

Maulina, R., & Sabana, S. (2018). Sundanese Colors. In Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018). doi: https://dx.doi.org/10.2991/icobest-18.2018.77.

Rustan, S. (2014). LAYOUT: Dasar & Penerapannya. Jakarta: PT Gramedia Pustaka Utama. ISBN: 9789792239607

Swasty, W. (2016). Branding: Memahami dan Merancang Strategi Merek. Bandung. PT Remaja Rosdakarya. ISBN: 07897969272003

Published
2020-02-29
How to Cite
[1]
S. Desintha, I. Ayu, and H. Octamediana, “Visual Elements of Granola Creations Packaging”, Visualita, vol. 8, no. 2, pp. 89-95, Feb. 2020.
Issue
Vol 8 No 2 (2020)
Section
Archives

Copyright (c) 2020 Siti Desintha, Intan Kusuma Ayu, Haliza Octamediana

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish with Visualita agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive public distribution and display of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors wishing to include items (such as images or other media, or any creative works of others whether previously published or not) must contact the original copyright holder to obtain explicit permission to publish these items in Visualital. Writing permission should include: the title(s) of any copyrighted work, original place of publication if applicable, and an acknowledgement of having read Visualita copyright notice. Authors are responsible for obtaining this permission and keeping it in their own records for later verification.