The purpose of government public relations activities is to build a good image for the institution. To
achieve its objectives, a mutually beneficial relationship is needed between PR and the mass media.
This paper analyzes in depth the urgency of mass media in campaigning for #ViralkanKabarBaik as
one of the government's public relations marketing media. The theory used is the media ecological
theory which focuses on many types of media and views media as an environment. The conclusion is
that #ViralkanKabarBaik fosters public confidence in the government. It is expected that public
relations practitioners are more proactive in reporting positive things using varied media.