ANALISIS LITERASI KEUANGAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA
Survey pada Pelaku Usaha Mikro, Kecil, Dan Menengah di Kota Bandung
This study aims to analyze financial literacy and find out the factors that influence the financial literacy of
micro, small and medium enterprises (MSMEs) in the city of Bandung. This study uses a quantitative
approach to the type of verification research. Primary data is obtained through the distribution of
questionnaires to MSMEs players in the city of Bandung. The sampling technique uses proportional random
sampling with a sample size of 30 respondents. Other data is obtained through library observation and
study. The analysis technique used is multiple linear regression. The results showed that the financial
literacy of SMEs in the city of Bandung was in the medium category. There are several factors that
simultaneously influence financial literacy, namely age, formal education level, and business income. While
partially only the formal education level and business income that influences the level of financial literacy.
While age does not have an effect on the level of financial literacy.