A Design Case: Identification, Analysis, and Redesign Simulation for Scientia Square Park's Environmental Graphic Design

  • Brian Alvin Hananto Universitas Pelita Harapan
  • Helena Calista Universitas Pelita Harapan
  • Stefanny Kusuma Universitas Pelita Harapan
  • Vanessa Leoni Universitas Pelita Harapan
Keywords: Environmental Graphic Design, Wayfinding, Placemaking, Interpretation, Scientia Square Park


This article provides a design case on a redesign project simulation for Scientia Square Park’s environmental graphic design. Scientia Square Park is an outdoor family recreation place with various activities for children and adults. The site’s existing environmental graphic design had several issues that implicate the possibility of a redesign to enhance the effectiveness of the design. For the project, the authors had to identify and analyze the existing structure to obtain insights and areas of improvement for the redesign. The redesign simulation includes identification, directional, orientation, and regulatory signages, which had been prototyped in a 3D mockup. Overall, the design simulation provides a reference on how comprehensive understanding is necessary for an environmental graphic design project.


Boling, E. (2010). The Need for Design Cases: Disseminating Design Knowledge. International Journal of Designs for Learning, 1(1), 1–8.

Bowen, G. A. (2009). Document Analysis as a Qualitative Research Method. Qualitative Research Journal, 9(2), 27–40. https://doi.org/10.3316/QRJ0902027

Calori, C., & Vanden-Eynden, D. (2015). Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems (Second). Wiley & Sons, Inc. https://doi.org/10.1002/9781119174615

Giannopoulos, I., Kiefer, P., Raubal, M., Richter, K.-F., & Thrash, T. (2014). Wayfinding Decision Situations: A Conceptual Model and Evaluation. In M. Duckham, E. Pebesma, K. Stewart, & A. U. Frank (Eds.), Geographic Information Science (pp. 221–234). Springer International Publishing.

Gibson, D. (2009). The Wayfinding Handbook: Information Design for Public Places. Princeton Architectural Press.

Hananto, B. A. (2017). Tahapan Desain Sistem Tanda Interior Mini Mart (Studi Kasus: Wayfinding & Placemaking Signage FMX Mart). Jurnal Dimensi DKV, 2(2), 135–150.

Hananto, B. A., & Soenarjo, H. (2017). Perancangan Environment Graphics Museum Gajah. Jurnal Nirmana, 17(2), 67–77. https://doi.org/10.9744/nirmana.17.2.67-77

Hananto, B. A., Timothy, E., Krisananda, R., & Togu Stefanus. (2019). Kajian Desain Environmental Graphic Design Umeda Hospital. Jurnal Gestalt, 1(2), 177–190. https://doi.org/https://doi.org/10.33005/gestalt.v1i2.37

Iftikhar, H., Shah, P., & Luximon, Y. (2021). Human wayfinding behaviour and metrics in complex environments: a systematic literature review. Architectural Science Review, 64(5), 452–463. https://doi.org/10.1080/00038628.2020.1777386

Jeffrey, C. (2017). Wayfinding Perspectives: Static and digital wayfinding systems, can a Wayfinding Symbiosis be achieved? In A. Black, P. Luna, O. Lund, & S. Walker (Eds.), Information Design: Research and Practices (pp. 509–526). Routledge.

Khan, I. H., & Kolay, S. (2017). Study of Wayfinding Behaviours in an Outdoor Environment. In A. Chakrabarti & D. Chakrabarti (Eds.), Research into Design for Communities, Volume 1 (pp. 173–184). Springer Singapore.

Kray, C., Fritze, H., Fechner, T., Schwering, A., Li, R., & Anacta, V. J. (2013). Transitional Spaces: Between Indoor and Outdoor Spaces. In T. Tenbrink, J. Stell, A. Galton, & Z. Wood (Eds.), Spatial Information Theory (pp. 14–32). Springer International Publishing.

Landa, R. (2011). Graphic Design Solutions (4th ed.). Wadsworth Cengage Learning.

Martin, B., & Hanington, B. (2012). Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions. Rockport Publisher.

Soh, B. K., & Smith-Jackson, T. L. (2003). Designing Cues for Recreational Parks to Support Wayfinding Behaviors. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 47(6), 913–917. https://doi.org/10.1177/154193120304700616

What is Environmental Graphic Design (EGD)? (n.d.). Segd.Org. Retrieved September 3, 2019, from https://segd.org/article/what-environmental-graphic-design-egd

How to Cite
Hananto, B. A., Calista, H., Kusuma, S., & Leoni, V. (2023). A Design Case: Identification, Analysis, and Redesign Simulation for Scientia Square Park’s Environmental Graphic Design. International Journal of Design (INJUDES), 2, 37-52. Retrieved from https://ojs.unikom.ac.id/index.php/injudes/article/view/9157