A Study of Vernacular Typhography on Traditional Snack Vendors in Monju Sunday Market Bandung

  • Dhika Mega Pratama Prodi Magister Desain Fakultas Pascasarjana Universitas Komputer Indonesia
  • Kankan Kasmana Prodi Magister Desain Fakultas Pascasarjana Universitas Komputer Indonesia

Abstract

Culinary in Indonesia is diverse and has its own characteristics according to the region of origin. One type of traditional culinary in the city of Bandung is a snack that is easily found and well known, namely Cimol. One of the places where Cimol traders sell their products is Pasar Minggu Monju (Monumen Perjuangan). In selling their products, Cimol traders usually use carts equipped with text or writing that is included in vernacular typography. This is quite interesting to study with the main principles of typography because vernacular typography is made manually. This study aims to see whether vernacular typography is in accordance with the principles of typography. the results of this study are the author's opinion regarding the typography on the cilok merchant's cart which apparently still maintains its identity as a street vendor, especially in the city of Bandung.

Downloads

Download data is not yet available.

References

Utami, S. (2018). Kuliner Sebagai Identitas Budaya: Perspektif Komunikasi Lintas Budaya. CoverAge: Journal of Strategic Communication, 8(2), 36-44.

Rahmawaty, U., & Maharani, Y. (2014). Pelestarian budaya indonesia melalui pembangunan fasilitas pusat jajanan tradisional jawa barat (Doctoral dissertation, Bandung Institute of Technology).

Timoer, F. C., & Trenggana, A. F. M. (2019). ANALISIS PERBANDINGAN KARAKTERISTIK PASAR TRADISIONAL DAN PASAR MODERN DITINJAU DARI STRATEGI BAURAN PEMASARAN DI KOTA BANDUNG. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 3(3), 86-100.

Syarifuddin, D. (2018). Pasar Tradisional Dalam Perspektif Nilai Daya Tarik Wisata. Jurnal Manajemen Resort dan Leisure, 15(1), 19-32.

Solihat, A., Hakim, L., & Setiawati, S. D. (2016). STRATEGI PRODUK CILOK KENYAL KENYOL DALAM MENINGKATKAN PENJUALAN. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis, 4(2), 242-249.

Putra, K. S. (2014). Produk Convivial Society Indonesia. Jurnal Ilmiah Sains & Teknologi, 8(1), 11-24.

Akbar, T., & Raden, A. Z. M. (2016). TIPOGRAFI VERNAKULAR PADA WARUNG TENDA KAKI LIMA DI JAKARTA. Jurnal Dimensi DKV Seni Rupa dan Desain, 1(2), 175-183.

Permadi, Gilang. 2007. Pedagang Kaki Lima: Riwayatmu Dulu, Nasibmu Kini. Jakarta: Yudhistira

Sudarisman, I. (2018). KAJIAN PEDAGANG KAKI LIMA DI TAMAN TEGALEGA, BANDUNG, JAWA BARAT. Arsir, 1(2), 161-174.

Haswanto, Naomi. 2013. The Local Genius Typography as a Source of Idea for Latin-based Typeface Design in Visual Communication Today. Visual Art & Design, 4 (2).

Rustan, S. (2013). Font And Tipografi. Gramedia Pustaka Utama.

Sihombing, Danton. 2015. Tipografi Dalam Desain Grafis. Jakarta: PT. Gramedia Pustaka Utama. H.125

Ekawardhani, Y. A., & Natagracia, G. (2012). Kajian Prinsip Pokok Tipografi (Legibility, Readbility, Visibility, Dan Clarity) Pada Poster Film Beranak Dalam Kubur the Movie Dan Jelangkung. Visualita, 4(1), 266957.

Published
2021-06-30
How to Cite
Pratama, D., & Kasmana, K. (2021). A Study of Vernacular Typhography on Traditional Snack Vendors in Monju Sunday Market Bandung. ARTic, 3(2), 325-332. https://doi.org/10.34010/artic.v3i2.4788
Section
Articles