Visual Elements in Logos of Gift Shop Companies in Bali Province
Abstract
Bali Province is a very popular tourist island in Indonesia. Everyone around the world can recognize Bali because of its distinctiveness that is easily recognizable, it becomes Bali's identity. Bali with its uniqueness makes Bali with a province that has many visual identities, these identities are important as the promotion of culture. It is also stated in the Regional Regulation of Bali Province that the utilization of cultural promotion objects can be carried out through socio-economic activities. One of these utilizations is using Balinese identity on elements in the social and economic fields. As a place of tourism, there are many souvenir shops in Bali. The souvenir shop companies in Bali Province use logos as their corporate identity, but whether Balinese identity is used on the logos of souvenir shop companies. based on this, this study aims to examine the visual elements in the logos of souvenir shop companies in Bali Province, to find Balinese identity. This research uses a qualitative method. The data sources used in this research are observation, literature study and interviews. Observations were made of the logos of souvenir shop companies in Bali Province. Based on data analysis, the logos have Balinese identity, including the name Bali, Balinese color, Jepun Flower, Udeng, Temple, and Legong Dance. The results of this research are expected to add and develop knowledge and serve as a reference for research on logos.
Keywords: Bali; Logo; Strengthening and Promoting Balinese Culture
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