Abstract

The purpose of this article is to substantiate the important role of visual creativity in the creative industry sector in meeting the educational needs of the creative economy community. One form of cultural media from the creative sector that has the potential to boost the economy is animated film. When an animated picture is screened, the originality of the imagery takes center stage in order to engage the audience's imagination and foster a sense of personal connection with the entire work. A specific idea is embodied in animated film representation. The primary components that must be prepared in the creative sector are ideas because they are associated with technological innovation and artistic creativity. Utopianism was one of the original concepts that inspired the plot of the Disney animated film Zootopia. Through specific visual representations, the idea of utopia manifests metaphorically. Relational analysis based on Ogden and Richard's triangle of meaning is used to describe how the animated film's visual characters and symbols represent the utopian idea. For the drivers of the creative sectors, the results might be valuable as a way to relate ideas into the form of symbols and visualizations.