Perancangan Media Informasi Berbasis Website Dengan Pendekatan Design thinking Untuk Penyebaran Konten Informasi dan Promosi Label Rekaman Musik Independen Warkop Musik

  • Idhar Resmadi Telkom University


The dissemination and promotion are very important for an independent music records label business. However, with the change in consumer behaviour, conventional ways of disseminating information through radio, television, or magazine/newspaper advertisements are no longer relevant and too much expensive. The use of social media and websites are potential efforts to be developed. But, the dissemination of information and promotion through social media are very limited to algorithms and technological capabilities. The importance of website could be very an effective medium for records label players. Website can create many varieties content informations and product campaigns. Moreover, with changes in consumer behaviour in consuming recorded music, there is a need for an ideal means of information and promotion to consumers. Through a design thinking approach, this design will focus on the needs of the end-user through the stages of empathy, define, ideation, prototype, and test. This series of processes are the stages that will be carried out in designing this website. Making this website can be an access to information and promotion for independent record labels, which so far have had various limitations. With the presence of this website, it is also expected to encourage information dissemination, access to promotions and marketing, as well as user data needs that can encourage the creation of various economic opportunities.




Download data is not yet available.


Akram, U., Hui, P., Kaleem Khan, M., Tanveer, Y., Mehmood, K., & Ahmad, W. (2018). How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and Logistics, 30(1), 235–256.
Creswell, J. (2019). Research Design: Pendekatan Metode Kualitatif, Kuantitatif, dan Campuran (4th ed.). Penerbit Pustaka Pelajar.
Fryc, L. M. (2010). Are tourism websites useful for travelers? Applying an information audit rubric for mediterranean tourism destination websites. Advances in Culture, Tourism and Hospitality Research, 4, 47–58.
Hasugian, P. S. (2018). Perancangan Website Sebagai Media Promosi Dan Informasi. Journal Of Informatic Pelita Nusantara, 3(1), 82–86.
Hussein, A. S. (2018). Metode Design thinking untuk Inovasi Bisnis (1st ed.). UB Press.
Jati, G. B., & Rusdi, F. (2021). Strategi Pemasaran Musisi Indie dalam Industri Musik Indonesia (Analisis terhadap Adhitia Sofyan). Prologia, 5(2), 218.
Kaushal, A., & Dogra, P. (2021). Factors affecting perception of Indian adolescent students toward interactive online mental health information during COVID-19. Information Discovery and Delivery, ahead-of-print(ahead-of-print).
Susanto, A., & Asmira. (2017). Perancangan Website Sebagai Media Promosi dan Informasi Menggunakan Metode Web Engineering. Simkom, 2(3), 9–17.
Thongmak, M. (2021). Website quality and company’s market value: an exploration of SMEs and large firms in the Stock Exchange of Thailand. Measuring Business Excellence.
Wahyu Dewatara, G., & Monik Agustin, S. (2019). PEMASARAN MUSIK PADA ERA DIGITAL DIGITALISASI INDUSTRI MUSIK DALAM INDUSTRI 4.0 DI INDONESIA. WACANA, Jurnal Ilmiah Ilmu Komunikasi, 18(1), 1–10.
Wibisono, G., & Susanto, W. E. (2015). Perancangan Website Sebagai Media Informasi dan Promosi Batik Khas Kabupaten Kulonprogo. Jurnal Evolusi, 6(2), 46–55.
Wibowo, M. R., & Setiaji, H. (2020). Perancangan Website Bisnis Thrifdoor Menggunakan Metode Pendekatan Design thinking. Automata, 1(2).
Yuliansyah, H., & Nurrahmah, B. (2019). Perancangan Website Sebagai Media Promosi. Jurnal Komunikasi & Desain Visual, 1(1), 82–86.
Yulius, Y., & Putra, M. E. P. (2021). Metode Design thinking Dalam Perancangan Media Promosi Kesehatan Berbasis Keilmuan Desain Komunikasi Visual. 6(2), 111–116.
How to Cite
I. Resmadi, “Perancangan Media Informasi Berbasis Website Dengan Pendekatan Design thinking Untuk Penyebaran Konten Informasi dan Promosi Label Rekaman Musik Independen Warkop Musik”, Visualita, vol. 10, no. 02, p. 22, Apr. 2022.