Visual Narrative, Visual Rhetoric, and Semantic Analysis on The Cover of Tempo 'Gemoy-Gemoy Gaspol'
DOI:
https://doi.org/10.34010/visualita.v13i2.15660Keywords:
Visual Rhetoric, Semantics, Visual NarrativeAbstract
The magazine cover plays a crucial role as a visual communication medium in attracting attention and conveying editorial messages. This study analyzes the cover of Tempo magazine’s ‘Gemoy-Gemoy Gaspol’ edition using the theories of visual narrative, visual rhetoric, and semantics. The method employed is a qualitative descriptive analysis of visual design elements. The findings reveal that the main illustration, supporting elements, typography, and color scheme interact to construct an implicit narrative message. Visual rhetoric influences readers' emotions and perceptions of the social and political issues presented. From a semantic perspective, the use of symbolic signs enhances meaning and represents a specific political narrative. The study concludes that the cover of Tempo magazine’s ‘Gemoy-Gemoy Gaspol’ edition effectively communicates political messages implicitly through the integration of visual elements, rhetoric, and semantics, providing insights for graphic designers and media practitioners in political communication.
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References
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Widyokusumo, L. (2021). Desain Sampul Majalah sebagai Ujung Tombak Pemasaran. BINUS Journal, 638. Retrieved from
https://journal.binus.ac.id/index.php/Humaniora/article/download/3408/2793/8942
Yudhanto, S. H., Aji, R. I., & Sutejo, A. (2024, Desember). Interpretasi Ikonologis Kuantitatif Ilustrasi Tokoh Pada Sampul Majalah Tempo. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, Vol.10. Retrieved from
https://publikasi.dinus.ac.id/index.php/andharupa/article/download/9067/4974/42125
https://journal.uniku.ac.id/index.php/logika/article/view/5492/2930
Akbar, N. A. (2018). Analisis Semiotika Cover Majalah Tempo Edisi 4-11 Juni 2018. Jurnal Spektrum Komunikasi, Vol.6, 62. Retrieved from https://journal.stikosa-aws.ac.id/index.php/spektrum/article/view/55/30
Andriyan, & Ramli, R. (2020). Analisis Semiotika Sampul Depan Majalah Tempo Edisi 9-15 Maret 2020. Jurnal Ilmiah Ilmu Komunikasi, 59-60. Retrieved from https://komunikologi.esaunggul.ac.id/index.php/KM/article/view/293
Barthes, R. (1977). Image, Music, Text (S. Heath, Ed.; S. Heath, Trans.). Fontana Press.
Chandler, D. (2007). Semiotics The Basics Second Edition. Routledge. Retrieved from http://www.wayanswardhani.lecture.ub.ac.id/files/2013/09/Semiotics-the-Basics.pdf
Fadhilah, U. N., & Anam, M. K. (2024). Analisis Semiotika Roland Barthes pada Sampul Majalah Tempo "Huru-Hara Turis Rusia". Konasindo, Vol.1, 261. Retrieved from https://magenta.trisaktimultimedia.ac.id/magenta/index.php/magenta/article/view/63/47
Fadillah, M. R. (2023). Asam Sulfat, Gemoy, dan Gaspol Kebodohan. Forum News Network. Retrieved from https://fnn.co.id/post/asam-sulfat-gemoy-dan-gaspol-kebodohan
53 Tahun Majalah Tempo, Berdiri Meski Berkali-kali Alami Pembredelan dan Teror | tempo.co. (2024, March 6). Tempo.co. Retrieved February 17, 2025, from https://www.tempo.co/politik/53-tahun-majalah-tempo-berdiri-meski-berkali-kali-alami-pembredelan-dan-teror-80418
Hidayat, A. N., & Hakim, F. (2023). Analisis Makna Dan Pesan Pada Sampul Majalah Mingguan Tempo Dengan Kajian Segitiga Makna. Jurnal Ilmu Pendidikan (SOKO GURU), Vol. 3, 61-62.
Kress, G. R., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design. Routledge.
Manalu, A., Siregar, A. M., & Rafiqag Zainy. (2024). Analisis Retorika Visual Karikatur Majalah Tempo: "Tak punya perasaan". Jurnal Intelek Insan Cendikia, 1. Retrieved from https://jicnusantara.com/index.php/jiic/article/view/454/523
McCloud, S. (1993). Understanding Comics: The Invisible Art. HarperPerennial. Retrieved from
http://repo.darmajaya.ac.id/5065/1/Understanding%20comics%20the%20invisible%20art%20by%20Scott%20McCloud%20(z-lib.org).pdf
McQuail, D. (2010) The future of communication studies: A contribution to the debate. Media and communication studies interventions and intersections, 27.
Messaris, P. (1997). Visual Persuasion: The Role of Images in Advertising. SAGE.
Nuriarta, I. W. (2020). Tinjauan Desain Komunikasi Visual Sampul Majalah Tempo Edisi 16-22 Maret 2020. ISI Denpasar. Retrieved from
https://isi-dps.ac.id/tinjauan-desain-komunikasi-visual-sampul-majalah-tempo-edisi-16-22-maret-2020/
Plnontoan, V. A. (2023). Visual Analisis pada Sampul Majalah Tempo Edisi 14 September 2019 (Semiotika Roland Barthes). Kartala Visual Studies. Retrieved from
https://pdfs.semanticscholar.org/7461/aabbe11dcf6d0bd679f73b97b64adfadc02e.pdf
Pramaskara, T. E. (2022). Analisis Semiotika Peirce pada Sampul Majalah Tempo Edisi Jokowi Beserta Bayangan Pinokio. Kajian Jurnalisme, Vol 5. Retrieved from
https://jurnal.unpad.ac.id/kajian-jurnalisme/article/view/36251?utm_
Pratama, C. D. (2019). Retorika Visual dalam Karikatur Politik (Analisis Retorika Visual Sampul Majalah Tempo Edisi 16 September 2019). Jurnal Kajian Jurnalisme, Volume 05, 2-3. Retrieved from
https://www.researchgate.net/publication/348993306_Retorika_Visual_dalam_Karikatur_Politik_Analisis_Retorika_Visual_Sampul_Majalah_Tempo_Edisi_16_September_2019
Rahardjo, B. A., Dwita, I. A., & Nuriarta, I. W. (2020). Kajian Semiotika Sampul Majalah Tempo Edisi Covid-19. AMARASI: Jurnal Desain Komunikasi Visual, Vol.6. Retrieved from
https://jurnal2.isi-dps.ac.id/index.php/amarasi/article/view/36
Renati, N., Nunik Hariyani, & Hasan, F. (2025). Representasi Ridwan Kamil dan Pramono Anung Pada Karikatur Sampul Majalah Tempo Edisi 16 – 22 September 2024. Jurnal Pendidikan Tambusai, Vol 9. Retrieved from
https://jptam.org/index.php/jptam/article/download/25419/17375/43296
Resep dari Dapur Tempo: Cerita di Balik Sampul-Sampul Tempo | tempo.co. (2021, March 6). Tempo.co. Retrieved February 17, 2025, from https://www.tempo.co/politik/resep-dari-dapur-tempo-cerita-di-balik-sampul-sampul-tempo-533639
Rujito, & Nawawi. (2023, Juni). Ideologi Tikus dalam Cover Majalah Tempo Edisi 2021. AT-TABSYIR: Jurnal Komunikasi Penyiaran Islam, vol 10. Retrieved from
https://journal.iainkudus.ac.id/index.php/komunikasi/article/view/19671/pdf
Salsabila, A. (2024). Retorika Visual Penggambaran Tiga Calon Presiden pada Sampul Majalah Tempo (Analisis Semiotika Charles Sanders Peirce pada Sampul Majalah Tempo Periode Februari hingga 20 Oktober 2023). Universitas 17 Agustus 1945 Surabaya.
Saptohitomo, A. P. (2023). Aparat Desa Dukung Prabowo-Gibran Dianggap Wujud Demokrasi Tanpa Etika. Kompas.com. https://nasional.kompas.com/read/2023/11/21/06200051/aparat-desa-dukung-prabowo-gibran-dianggap-wujud-demokrasi-tanpa-etika?page=all
Setiawan, N. (2020). Pemaknaan Cover mAjalah Tempo (Analisis Semiotika Cover Majalah Tempo Edisi 16 September-22 September 2019). Jurnal IAIN Padangsidimpuan, 37-38. Retrieved from
https://jurnal.uinsyahada.ac.id/index.php/Hik/issue/download/321/pdf_50
Tempo. (2023). Netralitas Politik Aparat Negara dalam Pemilu 2024. TEMPO. https://www.tempo.co/kolom/netralitas-politik-pemilu-2024-817916
Varlina, V., Piliang, Y. A., Dermawan, R., & Sulistyaningtyas, T. (2023). Visual Culture Analysis in Campaign of Covid-19. Jurnal Sosial Humaniora (JSH), Vol.16, 32. Retrieved from https://doi.org/10.12962/j24433527.v16i1.17810
Widyokusumo, L. (2021). Desain Sampul Majalah sebagai Ujung Tombak Pemasaran. BINUS Journal, 638. Retrieved from
https://journal.binus.ac.id/index.php/Humaniora/article/download/3408/2793/8942
Yudhanto, S. H., Aji, R. I., & Sutejo, A. (2024, Desember). Interpretasi Ikonologis Kuantitatif Ilustrasi Tokoh Pada Sampul Majalah Tempo. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, Vol.10. Retrieved from
https://publikasi.dinus.ac.id/index.php/andharupa/article/download/9067/4974/42125
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2025-04-30
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How to Cite
[1]
“Visual Narrative, Visual Rhetoric, and Semantic Analysis on The Cover of Tempo ’Gemoy-Gemoy Gaspol’”, Visualita, vol. 13, no. 2, pp. 186–204, Apr. 2025, doi: 10.34010/visualita.v13i2.15660.
