IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles behind every website design. With an instrumental case study of the approach to produce conclusions that can be applied in designing e-commerce-based website. The goal is to make the website design in line with the content that will increase the website design and increase knowledge about the visual hierarchy of web design and its relation to the user interface.
Bank, C. & Cao, J. (2014). Web UI Design Best Practices. Mountain View: UXPin.
Creswell, J.W. (2014). Penelitian Kualitatif & Desain Riset 3/E- : Memilih di Antara Lima Pendekatan. Yogyakarta: Pustaka Pelajar.
Darmawan, R. (2013). Pengalaman, Usability, dan Antarmuka Grafis: Sebuah Penelusuran Teoritis. (Jurnal Vis. Art & Des, Vol. 4, No. 2). LPPM ITB, ISSN: 1978-3078.
Hackos, J.T. & Redish, J.C. (1998). User and Task Analysis for Interface Design. Toronto: John Wiley & Sons, inc.
Landa, Gonella, and Brower. (2007). 2D: Visual Basics for Designers. Thomson/Delmar Learning. ISBN: 1418011606, 9781418011604.
Nawawi, F.I. (2014). “Perancangan Komunikasi Visual Berbasis Multimedia Pada Lembaga Penyiaran Publik Radio Republik Indonesia Pro2 Semarang”. (Skripsi). Program Studi Desain Komunikasi Visual Fakultas Ilmu Komputer Universitas Dian Nuswantoro.
Nawir, F. (2015). Pengaruh Tingkat Usability Desain Responsif Web Mobile Perguruan Tinggi Terhadap Persepsi Pengguna. VISUALITA, 7(1), 1-10. https://doi.org/10.33375/vslt.v7i1.1080.
S.Sridevi. (2014). User Interface Design. International Journal of Computer Science and Information Technology Research ISSN 2348-120X (online) Vol.2, Issue 2, pp: (415-426), Month: April-June 2014. www.researchpublish.com (Diakses pada 23 Juli 2017).
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.