Analysis of Visual Elements in the Packaging Design of Nyam Nyam Bubble Puff Snacks
DOI:
https://doi.org/10.34010/visualita.v13i1.13415Keywords:
Elemen, kemasan, makanan ringan, produk, visualAbstract
Packaging plays an important role in product usage within the production industry. Its function has evolved into a brand value creation tool, particularly for snack packaging products. This has attracted the author's attention to study the packaging of Nyam Nyam Bubble Puff snacks, chosen for their enduring popularity among child consumers. This research employs a descriptive qualitative method based on design theory. The analysis focuses on the visual graphic elements of Nyam Nyam Bubble Puff snack packaging that can influence consumer decision-making. The visual elements analyzed include logo or brand, color, illustration, shape, layout, and typography. The proper and effective selection of design elements in packaging can attract potential consumers to purchase products, as seen with Nyam Nyam Bubble Puff snacks. This research is expected to assist manufacturers producing new products in applying a creative and strategic packaging design approach to increase consumer interest further.
Downloads
Downloads
Published
Issue
Section
License
Authors who publish with Visualita agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive public distribution and display of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors wishing to include items (such as images or other media, or any creative works of others whether previously published or not) must contact the original copyright holder to obtain explicit permission to publish these items in Visualital. Writing permission should include: the title(s) of any copyrighted work, original place of publication if applicable, and an acknowledgement of having read Visualita copyright notice. Authors are responsible for obtaining this permission and keeping it in their own records for later verification.
