Strategi Komunikasi Visual Melalui Media Sosial

Studi Kasus Pada Akun Instagram Tirtoid

Authors

  • Agnes Indah Suciani Kristanti Universitas Katolik Soegijapranata
  • Louis Cahyo Kumolo Buntaran Universitas Katolik Soegijapranata

DOI:

https://doi.org/10.34010/visualita.v13i1.12772

Keywords:

Communication Strategy, Content Management, Infographic, Social Media, Visual Communication Design

Abstract

Tirtoid is a news platform that has been in operation since 2016 and has successfully targeted the 20 to 30-year-old reader demographic by offering the latest news in a lighter and more enjoyable format, wrapped in an appealing infographic shape. Tirtoid articles have a light language style and frequently use contemporary terminology. The study focuses on the communication strategies employed by the news provider platform Tirtoid to create news that appeals to the younger generation market, using observation methods on 11 Tirtoids graphical content from January 1 to January 7, 2023, as well as paper reviews. This study discovered that standardization in the form of content management is an effective communication approach to preserve consistency and relate to connections (relate), positive This research has revealed that standardization in the form of content management is an effective communication strategy for maintaining consistency and relating to connections (relate), positive relationships, trust (engagement), and success (success) in effectively delivering messages to the target audience.

Downloads

Download data is not yet available.

References

Aisyah, R. N., Fadilah, E., & Sjafirah, N. A. (2020). Penggunaan Infografis pada Akun Instagram Tirtoid sebagai Strategi Cross-Media. (Vol. 3, No. 2, pp. 210-223). Bandung.
Anindita, A., & Riyanti., M. T. (2016). Trend Flat Design dalam Desain Komuniksi Visual. (Vol. 1, no. 1, pp. 1-14). Jakarta.
Budiasa, I. G., Savitri, P. W., & Dewi, S.S. (2019). Penggunaan Bahasa Slang di Media Sosial. (Vol. 25, No. 2, pp. 192-200). Bali.
Dhadigital.com. 27 Maret 2023. “Jenis-Jenis Digital Marketing yang Wajib Anda Gunakan”. Diakses 17 Desember 2023, melalui https://www.dhadigital.com/2023/03/jenis-jenis-konten-digital-marketing.html?m=1
Fiske, J. (1990). Introduction To Communication Studies. Routledge.
Getcraft.com. 17 Maret 2022, “Bagaimana Cara Tirtoid Menggarap Infografik dan Visual Report?”. Diakses 2 Oktober 2023, melalui https://crafters.getcraft.com/id-articles/bagaimana-cara-Tirtoid-id-menggarap-infografik-dan-visual-report
Gunawan, A. P., (2012). Proses Komunikasi melalui Media Visual Fotografi sebagai Ilustrasi. (Vol. 3, No. 2, pp. 69-77). Jakarta.
Hidayah, L. R., Shannen., Rahmadiva, A. S., & Pratista, T. A. (2022). Peran Maskot untuk Memperkuat Identitas Visual Brand. (Vol.1, no. 12, pp. 26-36). Surabaya.
Liputan6.com. 9 September 2022, “Infografis Adalah Informasi yang Disampaikan Dalam Bentuk Grafis, Kenali Jenis dan Manfaatnya”. Diakses 2 Oktober 2023, melalui https://m.liputan6.com/hot/read/5065883/infografis-adalah-informasi-yang-disampaikandalam-bentuk-grafis-kenali-jenis-dan-manfaatnya
Liputan6.com. 10 Mei 2023, “Engagement adalah Interaksi Pelanggan di Media Sosial, Begini Cara Meningkatkannya”. Diakses 2 Oktober 2023, melalui https://www.liputan6.com/hot/read/5282204/engagement-adalah-interaksi-pelanggan-di-media-sosial-begini-cara-meningkatkannya?page=2
Pratiwi, N. (2021). Analisis Manajemen Redaksi Media Online di Masa Pandemi Covid19 di Tirtoid Yogyakarta. (Vol. 10, No.2, pp. 94-101). Surabaya.
Lunenburg, F.C. (2011). Communication: The Process, Barriers, And Improving Effectiveness. Sam Houston State University. USA.
Nadhiro, S., Rachmasari, S. S., Jayanti, R., Amelia, S., & Sholihatin, E. (2023). Penggunaan Ragam Bahasa Dalam Digital Marketing Pada Aplikasi Tiktok @eatsambel. (Vol. 9, No. 14, pp. 642-653). Jawa Timur.
Marketeers.com. 6 Juni 2023. “3 Cara Membuat Konten Marketing yang Relate dengan Audiens”. Diakses 17 Desember 2023, melalui https://www.marketeers.com/3-cara-efektif-membuat-konten-marketing-yang-relate-dengan-audiens/
Sampoernauniversity.ac.id. 17 April 2022, “Pengertian Teks Berita, Contoh, Ciri, Pedoman, dan Struktur”. Diakses 2 Oktober 2023, melalui https://www.sampoernauniversity.ac.id/id/contoh-teks-berita/
Velentzas, J., & Broni, G. (2011). Communication cycle: Definition, process, models and examples. Technological Institute of Western Macedonia Greece. Greece.

Downloads

Published

2024-10-31

Issue

Vol. 13 No. 1 (2024): October 2024

Section

Articles

License

Authors who publish with Visualita agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive public distribution and display of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors wishing to include items (such as images or other media, or any creative works of others whether previously published or not) must contact the original copyright holder to obtain explicit permission to publish these items in Visualital. Writing permission should include: the title(s) of any copyrighted work, original place of publication if applicable, and an acknowledgement of having read Visualita copyright notice. Authors are responsible for obtaining this permission and keeping it in their own records for later verification.

 

How to Cite

[1]
“Strategi Komunikasi Visual Melalui Media Sosial: Studi Kasus Pada Akun Instagram Tirtoid”, Visualita, vol. 13, no. 1, pp. 1–17, Oct. 2024, doi: 10.34010/visualita.v13i1.12772.