Analysis of Visual Content on Desa Ciburial Instagram Account as a Tourism Promotion Medium

Authors

  • Yanuar Rahman Telkom University

DOI:

https://doi.org/10.34010/visualita.v12i1.10736

Keywords:

Instagram, promotion, tourist village, visual content

Abstract

Tourist villages as part of Indonesia's tourism sector hold a significant position and value. After facing the challenges of the global pandemic, the tourism industry is now gradually recovering, with tourist villages gaining attention for offering authentic and unique travel experiences compared to conventional destinations. One of the tourist villages experiencing a resurgence is Desa Ciburial, located in the northern region of Kabupaten Bandung, West Java Province. It presents diverse potential tourist destinations, including cultural experiences, natural attractions, culinary delights, and homestays. The main issue faced by Desa Ciburial is the decline in tourist visits due to the pandemic. Therefore, smart and effective promotion strategies are necessary to support growth and increase visitor numbers. Social media, particularly Instagram, is acknowledged as a powerful promotional platform due to its ability to share visual content. The research employs a qualitative descriptive method, involving data collection and interpretation from the Instagram account @desaciburial. The data analyzed consists of visual content such as photos, videos, and infographics/illustrations published by the account. The analysis categorizes the types of content and message conveyed to form strategies for enhancing the promotion of the tourist village. This research contributes to understanding the importance of effective promotion in increasing visits to Desa Ciburial. By identifying the types of content and messages that successfully capture tourists' attention, it is hoped that the study can assist in formulating more effective and impactful promotional strategies to boost the quantity of visits to Desa Ciburial.

Downloads

Download data is not yet available.

References

Arumsari, R. Y., Rahman, Y., & Prabawa, B. (2021). Paparan Konten Visual pada Feed Instagram Kopi Toko Djawa Selama Pandemi COVID-19. Desain Komunikasi Visual Manajemen Desain Dan Periklanan (Demandia), 6(2), 343. https://doi.org/10.25124/demandia.v6i2.3698

Asshofi, I. U. A., Irawan, J. A., & Rahayu, E. (2023). Pelatihan Kompetensi Pemandu Wisata Serikat Pekerja Pariwisata Borobudur di Desa Wisata Candirejo dalam Persiapan Sertifikasi. Jurnal Abdimas Pariwisata, 4(2), 133–142. https://doi.org/10.36276/jap.v4i2.451

Hanindharputri, M. A., Ariesta, I. G. B. B. B., & Utami, S. (2022). Konten Visual Instagram sebagai Upaya Branding Desa Wisata saat Pandemi COVID-19. Jurnal Bahasa Rupa, 6(1), 90–98. https://doi.org/10.31598/bahasarupa.v6i1.1079

Kartika, T., Edison, E., & Riana, N. (2022). Strategi Menciptakan Pengalaman Berwisata di Desa Wisata Ciburial. BEMAS: Jurnal Bermasyarakat, 3(1), 65–72. https://doi.org/10.37373/bemas.v3i1.256

Kriyantono, R. (2014). Teknik Praktis Riset komunikasi. Prenada Media.

Kurnianti, A. W. (2018). Strategi Komunikasi Pemasaran Digital sebagai Penggerak Desa Wisata Kabupaten Wonosobo Provinsi Jawa Tengah. Jurnal Riset Komunikasi, 1(1), 180–190. https://doi.org/10.24329/jurkom.v1i1.24

Lukitaningsih, A. (2013). Iklan yang Efektif sebagai Strategi Komunikasi Pemasaran. Jurnal Ekonomi Dan Kewirausahaan, 13(2).

Moleong, L. J. (2017). Metodologi Penelitian Kualitatif. In Kualitalif Sasial (37th ed.). Remaja Rosdakarya.

Santoso, E. D., & Larasati, N. (2019). Benarkah Iklan Online Efektif untuk Digunakan dalam Promosi Perusahaan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 13(1), 28–36. https://doi.org/10.32812/jibeka.v13i1.99

Sari, D. N., & Fasa, M. I. (2023). Analisis Konten Instagram Sebagai Strategi Digital Marketing Bank Syariah Indonesia. Jurnal Manajemen Dan Bisnis (JMB), 4(1), 1–10. https://doi.org/10.57084/jmb.v4i1.936

Virga, R. L. (2019). Representasi Gaya Hidup Wanita Muslim Indonesia dalam Iklan Televisi. Panangkaran: Jurnal Penelitian Agama Dan Masyarakat, 2(2), 207. https://doi.org/10.14421/panangkaran.2018.0202-02

Widyamurti, N., Jauhari, J., Muttaqin, H., Gilang, L., & Wicaksono, A. R. (2021). Perancangan Coffee Table Book untuk Mendukung Program Pemasaran Desa Wisata Trangsan dengan Implementasi 5W+1H. Desain Komunikasi Visual Manajemen Desain Dan Periklanan (Demandia), 6(2), 259. https://doi.org/10.25124/demandia.v6i2.3318

Yasa, I. N. M. (2021). Strategi Komunikasi Persuasif Iklan Layanan Masyarakati Tentang Edukasi Melaksanakan Protokol Kesehatan Pada Masa Pandemi Covid-19. Jurnal SASAK : Desain Visual Dan Komunikasi, 3(1), 19–28. https://doi.org/10.30812/sasak.v3i1.1146

Downloads

Published

2023-10-31

Issue

Vol. 12 No. 1 (2023)

Section

Articles

License

Authors who publish with Visualita agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive public distribution and display of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors wishing to include items (such as images or other media, or any creative works of others whether previously published or not) must contact the original copyright holder to obtain explicit permission to publish these items in Visualital. Writing permission should include: the title(s) of any copyrighted work, original place of publication if applicable, and an acknowledgement of having read Visualita copyright notice. Authors are responsible for obtaining this permission and keeping it in their own records for later verification.

 

How to Cite

[1]
“Analysis of Visual Content on Desa Ciburial Instagram Account as a Tourism Promotion Medium”, Visualita, vol. 12, no. 1, pp. 13–25, Oct. 2023, doi: 10.34010/visualita.v12i1.10736.