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Solehati*, Aisyah, Politeknik LP3I, Indonesia
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JURISMA : Jurnal Riset Bisnis & Manajemen Vol 13 No 2: Oktober 2023 - Articles
Eco-Brand and Customer-Based Brand Equity: Shaping Consumer Purchase Choices
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JURISMA : Jurnal Riset Bisnis dan Manajemen
Published by the Program of Management (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis)
Universitas Komputer Indonesia, Bandung, Indonesia
Jln. Dipati Ukur No. 112-114, Bandung, Indonesia 40132
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