Fostering Innovation in MSMEs through Internationalization: The Mediating Roles of Market Orientation and Entrepreneurship in West Java

  • Arien Arianti Gunawan Telkom University
  • Mediany Kriseka Putri* Telkom University
  • Alfita Syifa Toni Telkom University
DOI: https://doi.org/10.34010/jurisma.v13i2.9781

Abstract

This study aims to investigate the effect of internationalization on innovation performance through the mediating factors of market orientation and entrepreneurship in SMEs in emerging markets. The research involved 175 export-ready SMEs in the West Java Province, utilizing a quantitative methodology. The analysis in this study employed Structural Equation Modeling-Partial Least Squares (SEM-PLS) and was processed using the SmartPLS software. Based on the findings of this research, it was determined that internationalization can influence innovation through the mediation of market orientation and entrepreneurship. Therefore, it is recommended for SMEs to recognize their unique value proposition by utilizing the value proposition design method. Additionally, SMEs are advised to maintain strategies that meet consumer needs.

Keywords: MSMEs; Internationalization; Entrepreneurship Orientation; Marketing Orientation; Innovation

 

Published
2023-10-19
How to Cite
Gunawan, A., Putri*, M., & Toni, A. (2023). Fostering Innovation in MSMEs through Internationalization: The Mediating Roles of Market Orientation and Entrepreneurship in West Java. JURISMA : Jurnal Riset Bisnis & Manajemen, 13(2), 191-204. https://doi.org/10.34010/jurisma.v13i2.9781
Issue
Vol 13 No 2: Oktober 2023
Section
Articles