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Affiliations
Gunardi Gunardi
Universitas Pendidikan Indonesia
Ratih Hurriyati
Universitas Pendidikan Indonesia
Puspo Dewi Dirgantari
Universitas Pendidikan Indonesia
How to Cite
THE STRATEGY OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN UPGRADING SOCIAL MEDIA MARKETING TO CONTENT MARKETING
Vol 10 No 1: April 2020
Abstract
The era of the internet is moving and developing very fast. The use of social media that had only been used to communicate and socialize turned into a marketing campaign tool. On the other hand, the use of the internet to develop content can also be used as a marketing campaign tool and is known as content marketing. It will be seen how social media marketing is also related to content marketing. The resulting conclusions show how content marketing will complement social media marketing so that it can be used for the development of small and medium businesses.