Analysis of Determinants of Employee Engagement in the Creative Industries Sector Located in North Sumatra

  • Kevin Indajang Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Efendi Efendi Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Melkyory Andronicus Universitas Prima Indonesia
  • Loist Abdi Putra Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Acai Sudirman Sekolah Tinggi Ilmu Ekonomi Sultan Agung https://orcid.org/0000-0003-3952-1463

Abstract

The primary goal of this study is to examine how employee engagement in North Sumatra's creative industries sector is impacted by ethical leadership, self-efficacy, work-life balance, and perceived organizational support. The Purposive Sampling Technique was applied in this study. The sample's features include having more than a year of experience in a comparable role and not being an outsourced worker or a third party employed by the creative industry, which employs 210 people in total. The study's findings support the notion that work-life balance, self-efficacy, ethical leadership, and perceived organizational support all significantly and favorably impact employee engagement. The study's findings support the notion that work-life balance, self-efficacy, ethical leadership, and perceived organizational support all significantly and favorably impact employee engagement. According to this study, a comprehensive strategy that incorporates elements of moral leadership, self-assurance, work-life balance, and organizational support can successfully raise employee engagement in North Sumatra's creative industry sector.

Published
2024-10-31
How to Cite
Indajang, K., Efendi, E., Andronicus, M., Putra, L. A., & Sudirman, A. (2024). Analysis of Determinants of Employee Engagement in the Creative Industries Sector Located in North Sumatra. JURISMA : Jurnal Riset Bisnis & Manajemen, 14(2), 271-286. https://doi.org/10.34010/jurisma.v14i2.13777
Section
Articles