The Power of Perception: Exploring Country Image, Quality, Value, and Repurchase Intentions in Chinese Smartphone Brands

  • Yayan Firmansyah* Politeknik Negeri Bandung https://orcid.org/0000-0002-7113-9160
  • Nugroho Hardiyanto Politeknik Negeri Bandung
  • Wahyu Rafdinal Politeknik Negeri Bandung
  • Cahaya Juniarti Politeknik Negeri Bandung
DOI: https://doi.org/10.34010/jurisma.v14i1.12496

Abstract

The role of a country's image in changing consumer views can encourage consumers to repurchase products from that country. This study focuses on the effect of a country's image on repurchase intentions with the additional influence of perceived value and perceived quality. This research method uses an explanatory method with a quantitative approach. The sampling technique used is purposive sampling technique with smart phone users and has purchased Chinese brand smart phones more than twice as a sample. The results obtained show that country image has a significant effect on repurchase intention, besides that other constructs such as perceived value and perceived quality also have a significant effect on repurchase intention.

Keywords: Country Image; Perceived Quality; Perceived Value; Repurchase Intention; Smartphone

Published
2024-05-08
How to Cite
Firmansyah*, Y., Hardiyanto, N., Rafdinal, W., & Juniarti, C. (2024). The Power of Perception: Exploring Country Image, Quality, Value, and Repurchase Intentions in Chinese Smartphone Brands. JURISMA : Jurnal Riset Bisnis & Manajemen, 14(1), 153-166. https://doi.org/10.34010/jurisma.v14i1.12496
Issue
Vol 14 No 1: April 2024
Section
Articles