JURISMA : Jurnal Riset Bisnis & Manajemen

Articles

• Sustainable Purposed Marketing on Brand Loyalty, Competitive Advantage, and Customer Loyalty

  Dadang Supriatna, Dadang Munandar, Putut Raka Santosa

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• Humans as Objects and Subjects in Digital Human Resource Management: A Systematic Literature Review

  Mari Maryati, Rita Sari Puspita, Isniar Budiarti, Siti Kurnia Rahayu, Dedi Sulistyo Soegoto

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• The Influence of Mobile Service and Economic Pricing on Consumer Preference in Bicycle Coffee Businesses

  Mumud Saepul Muis, Tita Miawati, Junengsih

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• The Effect of Green Credit and Credit Risk on Firm Value with Profitability as Mediating Variable: a Study on Members of the Indonesia Sustainable Finance Initiative (IKBI) during Period of 2019-2024

  Reva Novianti, Ratna Meisa Dai, Zaenal Muttaqin

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• Islamic Financial Literacy Influence on Generation Z E-Commerce Impulsive Buying

  Rahmat Hidayat, Naufal Siantria

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• Instagram Feed Appearance Mediating Social Media Marketing and Purchase Intention

  Anannda Lailatul Fauziah, Ratih Amelia

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• The Impact of Market Segmentation on the Sales Performance of Brand Fashion Threvé

  Ely Suhayati, Maitsaa Azzahra

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• A Systematic Analysis of How Big Data Analytics Influences Business Decision-Making within Management Information Systems

  Muhammad Iffan, Muhamad Nur Ramadhan, Arjuna Rizaldi

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• Tax Avoidance: Does Inventory Intensity Moderate Profitability and Institutional Ownership?

  Najwa Aulia, Krisdiana

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• Strategic Recruit Optimization through Big Data and Management Information Systems

  Tatang Supriyadi, Okta Five, Agus Riyanto, Suryatno Wiganepdo Soegoto, Trustorini Handayani

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• Harnessing Big Data and Management Information Systems for Strategic Agility: Trends and Challenges in the Digital Economy

  Mayar Mohammed Sabah Ali Alkaabi, Arjuna Rizaldi , Dina Novianty

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• Marketing Strategy and branding approach to achieve customer value in local business

  Suryatno Wiganepdo Soegoto, Dedi Sulistiyo Soegoto

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