English Slang in Windah Basudara Live Stream Gaming

Abstract

This research aims to analyze Windah Basudara's use of English slang during his live-streaming sessions and to understand the context and meanings of these slang terms within the gaming world. The study employs a qualitative descriptive approach, observing and noting the slang used in Windah's live streams accessed on YouTube on March 11, 2024. The findings identify various types of slang, including acronyms, clipping, and blending, demonstrating that slang functions as a communication tool and a means to foster closeness and shared identity among players and viewers. The discussion highlights the significant impact of public figures like Windah on the evolution of the Indonesian language, particularly among Generation Alpha, who adapt and showcase this language in digital contexts. The conclusion drawn from this research is that while slang enriches communication, attention must be given to its effects on the sustainability of standard Indonesian. This study provides new insights into how slang in digital contexts shapes social interactions and culture among young people, offering practical implications for language use in the digital age.