Impact and Usage of Social Media in Business Sector during Covid-19 Pandemic

Dhanshri Suresh Yadav; Manisha V Jagtap

doi:10.34010/injetech.v2i0.6090

Dhanshri Suresh Yadav Department of Management studies, Rajarambapu Institute of Technology, India
Manisha V Jagtap Department of Management studies, Rajarambapu Institute of Technology, India

DOI: https://doi.org/10.34010/injetech.v2i0.6090

Keywords: Social Media, Business Sector, Impact, Usages, Covid-19 Pandemic, Effective, Work, Improvement

Abstract

The Impact of covid-19 faced by whole world. The economic growth of all the countries is going down because of covid-19. In India, the covid-19 affected all the sectors but it mostly affected business sector. Social media is used in business sector, but during covid-19 pandemic situation social media is widely used in business sector for work effectively. The purpose of study is to determine the impact of social media on startup and growing business. The researcher wish to investigate how social Media influence on the growth of business and also to analyze which social media tools and application are used for effective work of business. Experiment were done on research data collected from the internet, Journal, Articles and personal prior knowledge. The result showed business sector are work or run effectively during pandemic situation. Most of business are used social media platform for example- Facebook, twitter, Instagram LinkedIn etc. Business sector are use social media platform for improving business both in quality and quantity. So, we conclude that, Business sector widely used social Media platform for effective and continuous work. This study is significant for Business Entrepreneur, Society, stakeholders, Government people and competitors.