Brand Awareness, Electronic Word-of-Mouth, and Viral Marketing’s Effects on Purchase Decisions. JURISMA : Jurnal Riset Bisnis & Manajemen, [S. l.], v. 14, n. 1, p. 13–22, 2024. DOI: 10.34010/jurisma.v14i1.12095. Disponível em: https://ojs.unikom.ac.id/index.php/jurisma/article/view/12095. Acesso em: 21 apr. 2025.