EVALUASI PASCA COVID-19 GUNA MENGHINDARI PANIC BUYING

Abstract

This scientific article aims to evaluate the impact of the Covid-19 pandemic on consumer behavior, especially in the context of panic buying. Panic buying or unnecessary excessive purchases often occur when there is an uncertain or worrying situation, such as the Covid-19 pandemic. The research was conducted using the literature review method from several published articles. The Covid-19 pandemic has had a significant impact on consumer behavior, where many consumers are panic buying in response to future uncertainty. We recommend several strategies that can be taken by the government and business people to avoid panic buying in the future, such as increasing stock availability, educating consumers about risk management and reducing uncertainty through transparent information. It is hoped that the results of this research can contribute to efforts to mitigate the impact of the Covid-19 pandemic on the economic and consumer sectors.