Diplomasi Budaya Jepang Melalui Strategi Cool Japan Di Indonesia

Abstract

The Cool Japan strategy is a strategy or initiative undertaken by the Japanese government to
promote Japan through its culture and creative industries, to enhance the positive image and brand of
Japan in the eyes of the international community. Cultural diplomacy by Japanese in Indonesia through
the Cool Japan strategy is an effort by Japan to support national interests, by promoting the
characteristics and uniqueness of the Japanese through culture. This research aims to analyze Japan's
cultural diplomacy efforts through the Cool Japan strategy in Indonesia to support Japan in achieving
their national interests. The method used in this research is descriptive qualitative, where in the process
of collecting data obtained through primary data, which is interviews, and through secondary data,
through previous scientific research. The result of the research is that Japanese cultural diplomacy
through the Cool Japan strategy has succeeded in presenting Japanese culture in Indonesia, so that it
can support Japan in their national interests, namely nation branding, as well as increasing the value
of creative industry exports, and promoting Japanese culture. In addition, the Cool Japan strategy has
also played a role in strengthening friendly relations between Japan and Indonesia through cultural
exchanges.
Keywords — Cool Japan strategy, culture, diplomacy, Indonesia, Japanese, national interest