User Acceptance Analysis of Non-Halal Food Finder Application in Batam City Using Technology Acceptance Model (TAM)

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Published: 2026-05-30
DOI: https://doi.org/10.34010/komputa.v15i1.19349
Keywords:
Technology Acceptance Model (TAM), Food Finder Application, Non-Halal Food, User Behavior

Main Article Content

Li Cen
Universitas Internasional Batam
Willsen Austin
Universitas International Batam
Tony Wibowo
Universitas International Batam

Abstract

In Batam City, despite its varied demographic makeup, the non-Muslim population encounters difficulties in finding verified non-halal food options due to scattered information. This study's main objective is to assess user acceptance of a non-halal food finder app using the Technology Acceptance Model (TAM) as its theoretical basis. The research examines the impact of Perceived Ease of Use and Perceived Usefulness on users' behavioral intentions and actual usage in Batam. A quantitative method was utilized, involving 400 non-Muslim participants chosen through Simple Random Sampling, with data analyzed using SPSS. The statistical findings reveal that all five hypotheses are significantly validated. Importantly, Perceived Ease of Use greatly influences Perceived Usefulness, and together, these factors enhance a positive Attitude Toward Using, which significantly boosts Behavioral Intention and Actual Usage. The study offers a dual contribution: theoretically, it broadens TAM applications to services aimed at minorities; practically, it provides a strategic solution to close information gaps for the non-Muslim community. Therefore, the study concludes that the application is highly pertinent and widely accepted.

Article Details

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Vol. 15 No. 1 (2026): Komputa : Jurnal Ilmiah Komputer dan Informatika

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How to Cite

User Acceptance Analysis of Non-Halal Food Finder Application in Batam City Using Technology Acceptance Model (TAM). (2026). Komputa : Jurnal Ilmiah Komputer Dan Informatika, 15(1). https://doi.org/10.34010/komputa.v15i1.19349

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