JURISMA : Jurnal Riset Bisnis & Manajemen

Optimizing Motivation: Leadership Style that Inspires the Work Environment

Tue, 30 Apr 2024 00:00:00 +0700

The purpose of the research is to determine the influence of each variable of leadership style and work environment on motivation, as well as to optimize these variables in order to enhance employee motivation. This research method employs quantitative descriptive analysis using SPSS V.26 on the results from 40 respondents. The findings from the employees of the Transportation Department and the community as users of related transportation services indicate that the variables of the work environment’s role and leadership style have a significant positive impact on employee motivation. Therefore, it is recommended that the Transportation Department (Dishub) of Bekasi City should continue to maintain a harmonious relationship between leaders and employees to improve performance, thereby producing effective and adequate transportation services to increase the satisfaction of the Bekasi City community as users of transportation services.

Keyword: Optimization; Work Environment; Leadership Style; Motivation; Employees

Brand Awareness, Electronic Word-of-Mouth, and Viral Marketing's Effects on Purchase Decisions

Jalu Kinanding*, Hasa Nurrohim — Tue, 30 Apr 2024 17:24:54 +0700

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh viral marketing, electronic word of mouth, dan brand awareness terhadap purchase decision. Penelitian ini merupakan penelitian survei dengan pendekatan kuantitatif dan alat pengumpulan data berupa kuesioner. Populasi dalam penelitian ini adalah mahasiswa di Kabupaten Sleman dengan 100 responden sebagai sampel menggunakan purposive sampling. Teknik analisis data yang digunakan adalah regresi linear berganda dengan program SPSS. Hasil penelitian menunjukkan bahwa viral marketing, electronic word of Mouth, dan brand awareness secara simultan mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian dan viral marketing, electronic word of Mouth, dan brand awareness secara parsial mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian. Penelitian ini memberikan kontribusi untuk memperluas teori dan mahasiswa karena menambah referensi mengenai pengaruh viral marketing, electronic word of Mouth, dan brand awareness terhadap keputusan pembelian di Marketplace Shopee Kabupaten Sleman.

Kata Kunci: Pemasaran Viral; Informasi Electronik dari mulut ke mulut; Kesadaran Merek; Keputusan Pembelian; Shopee

Determinants of Interest Purchasing Shallot Seeds of Varieties Thai Nganjuk (Tajuk)

Dandy Yuliansyah, Mukti Prasaja*, Imam Junaedi, Nuris Pratiwi — Tue, 30 Apr 2024 17:23:48 +0700

The objective of this research is to analyze the factors influencing consumer interest in purchasing Tajuk variety onion seeds. The factors affecting consumer purchase interest include content marketing through YouTube, risk perception, and consumer trust. The research method employed is quantitative, with a purposive sampling technique used to select 85 respondents. Subsequently, the analysis results indicate that content marketing through YouTube does not significantly influence consumer purchase interest in Tajuk variety onion seeds. Risk perception does not have a significant effect on consumer purchase interest in Tajuk variety onion seeds. However, consumer trust has a significant influence on the purchase interest of Tajuk variety onion seeds. Furthermore, it is expected that content marketing through YouTube will provide development in the marketing of agricultural products, especially red onions, and through digital marketing media.

Keyword: Content Marketing; Risk Perception; Consumer Confidence; Buying Interest; Shallot Seeds

Compensation and Working Time in relation to Employee Performance

Mulyono Mulyono, Decky Hendarsyah*, Saiful Bahri — Wed, 08 May 2024 12:20:13 +0700

This research aims to analyze empirically and show the influence of compensation and working time on employee performance. This research uses a descriptive quantitative approach with primary and secondary data sources through questionnaires and literature. The research population was all employees at Meskom Agro Sarimas Company Bengkalis totaling 105 people. The sampling technique used simple random sampling while measuring the number of samples used the Isaac and Michael approach size of 79 people. The data analysis technique uses multiple linear regressions with the help of SPSS software. Before the analysis, validity, reliability, classical assumptions, and hypotheses were tested. The research results show that compensation has a positive effect on employee performance. Working time has a positive effect on employee performance. Compensation and working time simultaneously influence employee performance. Theoretically, this research can complement existing theories. Practically, this research can be used as a reference for companies to improve the performance of their employees, especially in terms of compensation and working time.

Keyword: Employee Performance; Compensation; Working Time; Management; Company

The Worth of Islamic Piety for High-Quality Work Performed by Employees without Fraud

Robbi Zidni Ilma — Wed, 08 May 2024 12:17:50 +0700

Employees are the most important aspect of every organization, whose success can be determined by its employees whether they have good work quality or not. Good work quality is supported by performance without Fraud. This study aims to determine the role of an employee's Islamic piety value in work quality without Fraud. This is a work with a qualitative research method with an exploratory writing style. Selection of informants using purposive sampling. The primary data presented comes from in-depth and literature study as secondary data. Test the validity of the data as stated in the Triangulation of Sources and Theories technique. For Islamic people, piety is very much related to Fraud prevention, and also every pious employee will implement the teachings of his religion to be professional (not cheating). This research provides an overview to the stakeholders of each organization to find out other aspects in optimizing the quality of work of its employees.

Keyword: Syariah Economy; Management; Employees; Work Quality; Fraud

Inclusive Business and Its Contribution to Employing People with Disabilities

Tue, 30 Apr 2024 17:26:52 +0700

The purpose of this research is to investigate how Kopi Sunyi's unique approach to inclusive employment and education influences customer perceptions and fosters inclusivity. Utilizing a comprehensive research methodology, including analysis of online reviews, direct visits, and observational data, this study offers valuable insights into Kopi Sunyi's role in fostering inclusivity and challenging societal norms. Results reveal that Kopi Sunyi's commitment to providing employment opportunities and inclusive education through the Sunyi Academy program has positively influenced customer perceptions, fostering a welcoming atmosphere and friendly service. The cafe's efforts in challenging societal stigmas have led to increased awareness and support for individuals with disabilities in the workforce. The findings underscore the transformative potential of inclusive business practices in promoting social inclusion and empowerment.

Keyword: Workplace Disabilities; Inclusive Environment; Equality in Workplace; Social Inclusion; Job Opportunities

Young Investors' Decision to Select Islamic Mutual Fund Investment Applications for Students in Jember: The Impact of Brand Image, Electronic Word of Mouth, and Perceived Ease of Use

Wed, 08 May 2024 00:00:00 +0700

This study aims to determine the effect of brand image, electronic word of mouth, and perceived ease of use on young investors decisions in choosing Islamic mutual fund investment applications for students in Jember. This type of research uses explanatory research and uses a quantitative approach. Researchers used primary data obtained from distributing questionnaires to students in Jember with a sample of 150 respondents. The technique used was purposive sampling technique to select samples. Multiple linear regression analysis is the method used in this study using SPSS software version 26. This study shows the results that the t test (partial) variable electronic reviews and perceived convenience affect young investors in choosing an Islamic mutual fund investment application while brand image does not affect young investors decisions in choosing investment applications

Capital Market Reaction to the Strengthening of the Rupiah Exchange Rate against the US Dollar Exchange Rate

M Zaky Mubarak Lubis*, Gusti Dirga Alfakhri Putra, Zam Zuriyati Binti Mohamad — Tue, 30 Apr 2024 17:28:14 +0700

The purpose of this study is to analyze the response of Indonesian capital markets to differences in average abnormal returns and average trading volume activity before and after the strengthening of the IDR/USD exchange rate. This study is a quantitative study using the event study method. The sample used consists of the stocks included in the LQ45 index. the most active stocks with a large daily trading volume. Hypothesis testing and paired t-test. The results of the hypothesis test show that: there is no significant difference in the average abnormal returns before and after the strengthening of the rupiah against the US dollar because are sig. (2-tailed) value of 0.417 > 0.05; there is no significant difference in the average trading volume activity before and after the strengthening of the rupiah against the US dollar because sig. (2-tailed) value of 0.080 >0.05.

Keyword: Market Reaction; Event Study; Abnormal Return; Trading Volume Activity; Exchange Rate

Big Data's Future Potential as an Innovation in Competitive Advantage and Decision-Making Techniques

Armando Kusumah; Teti Sumarni; Budi Harto*, Agus Salim — Wed, 08 May 2024 12:17:15 +0700

This research highlights the challenges of big data integration in organisational decision-making processes, illustrating the gap between big data capabilities and their effective utilisation. An analytical descriptive qualitative method was used to study the use of big data in supporting sustainable innovation and competitive advantage of organisations in Indonesia. The results show that big data can improve the effectiveness of decision-making strategies by understanding market trends and consumer behaviour, which contributes to improving organisational performance and competitive advantage. These results are expected to contribute to the strategic management and innovation literature and encourage business practices in designing effective big data strategies to achieve sustainable competitive advantage.

Keywords: Big Data; Technological Innovation; Strategic Decision Making; Competitive Advantage; Sustainable Innovation

An Analytical of the Design Process of Special Economic Zone Governance in Indonesia

Ady Muzwardi*, Mirta Fera, Siti Maryam — Wed, 08 May 2024 12:16:09 +0700

Arun Lhoksumawe Special Economic Zone is an economic zone established as one of the economic growth centers of Aceh Province. In the planning, pre-operational, and operational processes, Arun Lhoksumawe Special Economic Zone still faces several significant problems. Therefore, the purpose of this qualitative research is to analyze the process of designing the governance of the Special Economic Zone. This analysis process is carried out through observation with secondary data from 2018 to 2019 as research support. The results of this study show that there are weaknesses in asset management that are not proportionally distributed so that collaboration and integration of assets are needed for the optimization of the Arun special economic zone. So, the results of this study can be used as evaluation material to optimize the Arun Lhoksumawe special economic zone.

Keyword: Special Economic Zones; Interest Groups; Co-operation; Assets; Arun

How Digital Literacy Affects Indonesian Students' Motivation and Interest in Entrepreneurship

Suprianto Suprianto*, Endang Komara, Ign. Wiseto P. Agung, Willma Fauzzia — Wed, 08 May 2024 12:15:44 +0700

This study aims to investigate the impact of digital literacy on motivation and interest in entrepreneurship at the Mardira Indonesia College of Information and Computer Management (STMIK). A survey of 100 students was conducted using a quantitative approach. The results showed a significant positive effect of digital literacy on students' entrepreneurial motivation and interest. The implications of this research provide a deeper understanding of the importance of digital literacy in influencing student entrepreneurial attitudes and behaviors in the digital era. The implications of this research include increasing digital literacy awareness, the role of education in developing entrepreneurial skills, developing entrepreneurship coaching programs, and increasing career opportunities and economic independence of students.

Keywords: Digital literacy; Digitalization; Entrepreneurial Motivation; Entrepreneurial Interest; Student’s Motivation

Defensive Strategy Analysis of Bag Handicraft Industry in SME Centers

Wed, 08 May 2024 12:15:25 +0700

With the rapid development of technology, various problems arise in producing and marketing handicraft products. Thus, this research aims to determine the survival strategies and provide a clear and detailed picture of the characteristics or attributes of research subjects without testing hypotheses or drawing causal conclusions. The research object is the bag craftsmens in Sukaregang, Garut Regency West Java, Indonesia. Both interview techniques and literacy studies were used to obtain the strengths, weaknesses, opportunities, and threats. Then, weighting is carried out, and a value is given; the weight and value are multiplied to get a total score. The existing IFAS and EFAS values are entered into quadrants. It is found that the position of Sukaregang bag craftsmen is in quadrant 1 which aims to take advantage of internal strengths and external opportunities. The strategy that can be applied is to improve the quality of raw materials so that they can produce good, high-quality, and high-value products. These findings are expected to provide insights for handicrafts to survive this digital era.

Keywords: Economy; Management; Defensive Strategy; SWOT; SMEs

The Challenges of Developing an Indonesian Travel Corridor: Bintan Resorts in Singapore as a Study Case

Mirta Fera, Ady Muzwardi*, Dimas Oktavian — Wed, 08 May 2024 12:16:49 +0700

Indonesia has the best international cross-border tourism called Bintan Resorts or better known as Lagoi. The emergence of Covid-19 made the tourism sector in Lagoi slumped. This condition makes Bintan Resorts and tenants, local governments, and the central government strive to revive Lagoi tourism through promotion by using a business diplomacy strategy through a travel bubble approach to attract Singaporean tourists as Lagoi's main target market. This research uses a qualitative method that shows the results that the concept of a travel bubble between Bintan Resorts and Singapore has not been fully implemented. This is because Indonesia's diplomacy has not been followed by domestic policies that are consistent and of the same standard as Singapore. This study argues the need for a middle ground in the form of a mutual agreement, where the Indonesian government can apply all Singaporean requirements as national standards, especially in tourism management.

Keywords: Economy; Management; Travel Bubble; Business; Building Capacity

The Power of Perception: Exploring Country Image, Quality, Value, and Repurchase Intentions in Chinese Smartphone Brands

Yayan Firmansyah*, Nugroho Hardiyanto, Wahyu Rafdinal; Cahaya Juniarti — Wed, 08 May 2024 12:17:02 +0700

The role of a country's image in changing consumer views can encourage consumers to repurchase products from that country. This study focuses on the effect of a country's image on repurchase intentions with the additional influence of perceived value and perceived quality. This research method uses an explanatory method with a quantitative approach. The sampling technique used is purposive sampling technique with smart phone users and has purchased Chinese brand smart phones more than twice as a sample. The results obtained show that country image has a significant effect on repurchase intention, besides that other constructs such as perceived value and perceived quality also have a significant effect on repurchase intention.

Keywords: Country Image; Perceived Quality; Perceived Value; Repurchase Intention; Smartphone

Self Control and Organizational Commitment Views of Cyberloafing Behavior

Rina Masruroh*, Aris Budiman, Dodi Dodi, Munir Nur Komarudin, Nico Irawan — Wed, 08 May 2024 12:16:29 +0700

Internet facilities in the workplace are often misused for personal purposes, known as cyberloafing behavior. This study utilizes multiple linear regression analysis to understand the influence of self-control and organizational commitment on employees' cyberloafing behavior in private companies in Kuningan Regency, both partially and simultaneously, through the distribution of questionnaires as a data collection technique on 100 sampled employees. The results show that organizational commitment does not have a significant impact, while self-control can reduce cyberloafing behavior. These research findings can serve as recommendations for local private business owners to improve their employees' performance by enhancing control over cyberloafing behavior, focusing on self-control aspects, and also increasing employee work commitment.

Keywords: Cyberloafing; Self Control; Organizational Commitment; Employee Performace; Privat Employees