JURISMA : Jurnal Riset Bisnis & Manajemen

Green Finance and Sustainability: A Systematic Review

Arif Wahyudi* — 2023-10-19

This research aims to explore and analyze the recent focus on green finance and sustainability from 2022 to 2023. It employs a systematic review approach to understand the predominant areas of study during this two-year period. The data search revealed that research focusing on the impact of green finance on decarbonization has gained significant popularity in the past two years. Additionally, other studies have delved into various variables such as Environmental (Management, Economics, Performance, and sustainability), Technology (AI, Blockchain, Smart, and adoption), and Renewable Energy & its Output. This research primarily concentrates on topics that have emerged as trends in the last two years. However, it's noteworthy that among these studies, there are 14 research topics that have been explored less frequently. These include Green Financing, Insurance, Non-Performing Loan Ratio, Ecological Footprints, Climate Mitigation Finance, Solvency, Biofuel, Fuel Cell, Geothermal, Solar, and Wind.

Keywords: Green Finance; Sustainability; Systematic Review; Economics; Environmental

Digital Marketing Utilization Determinants: Study on MSEs in Salatiga City

Sotya Fevriera — 2023-10-19

This research aims to identify the factors influencing the use of digital marketing by Micro, Small, and Medium Enterprises (MSMEs) and to examine the factors affecting the preference for digital marketing usage by MSMEs in the city of Salatiga. The research sample consists of 135 business units representing MSMEs in Salatiga. Data analysis techniques involve descriptive statistical analysis, qualitative analysis, binomial and multinomial logistic regression. The research findings provide evidence of the implementation of the UTAUT theory, particularly concerning performance expectations and facilitating conditions, significantly influencing the probability of digital marketing usage and the marketing of business products. Surprisingly, acceptance as part of performance expectations has a negative impact on digital marketing usage, especially on social media platforms. Furthermore, digital marketing proves to be of paramount importance for MSMEs looking to expand their businesses.

Keywords: MSMEs; Digital Marketing; Covid-19; UTAUT Theory; Logistic Regression

The Digital Influence: Exploring the Impact of E-Marketing Techniques on Tiktok Users' Purchase Decisions

Nurul Hidayah* — 2023-10-19

This research aims to examine the influence of E-Marketing, namely Influencer Marketing, Content Marketing, and User-Generated Content on TikTok users in Daerah Istimewa Yogyakarta regarding their purchase decisions. The criteria for this research include TikTok users aged 18-34 residing in Daerah Istimewa Yogyakarta. The technique used to gather the sample is purposive sampling, and data is collected through an online questionnaire from 100 respondents. The research follows a descriptive analysis with a quantitative approach, and data analysis is conducted using Partial Least Square (PLS) with the data management program Smart PLS 3.0. The results of this study show that influencer marketing has a positive and significant effect on purchase decisions, content marketing similarly has a positive and significant effect on purchase decisions, and user-generated content also positively and significantly influences purchase decisions.
Keywords: E-Marketing; Influencer Marketing; Content Marketing; User Generated Content; Purchase Decision; TikTok

Eco-Brand and Customer-Based Brand Equity: Shaping Consumer Purchase Choices

Aisyah Solehati* — 2023-10-19

This research aims to determine the influence of eco-branding and brand equity on purchasing decisions for eco-friendly products. This research uses quantitative sampling using the Slovin technique of 100 respondents. The method in this research uses descriptive and verification analysis which is processed using the SPSS V23 program. Judging from the descriptive analysis, it can be seen that eco-branding and brand equity in purchasing decisions are in a good category. Then, through verification analysis, it is stated that there is a partial positive influence of eco-branding and brand equity. With the development of the Eco-brand introduced, the company creates Green Trust in consumers to facilitate product purchasing decisions. Not only consumers but employees are also expected to be involved by representing the company to have a reciprocal impact on society and continue to be responsible for the environment.

Keywords: Eco-Branding; Brand Equity; Purchasing Decisions; Eco-Friendly; Green Trust

Analysis of Social Media Marketing and Content Marketing on Purchase Decisions on MSMEs Fostered by Cinta Ayah Bunda Foundation Bandung

Erna Susilawati* — 2023-10-19

The objective of this research is to determine whether there is an influence of Social Media and Content Marketing implemented in MSMEs under the guidance of Yayasan Cinta Ayah Bunda (YCAB) in Bandung on consumer purchasing decisions. The study involved 100 consumers from MSMEs under YCAB as samples, with data collected through questionnaire distribution via Google Form. The research methodology employed a descriptive-verification quantitative approach with multiple linear regression. The findings reveal partial effects of social media marketing and content marketing on purchasing decisions. Simultaneously, both social media marketing and content marketing have a positive and significant impact on purchasing decisions in YCAB-supported MSMEs in Bandung.

Keywords: Social Media Marketing; Content Marketing; Purchasing Decision; MSMEs; Digital Marketing

Fostering Innovation in MSMEs through Internationalization: The Mediating Roles of Market Orientation and Entrepreneurship in West Java

Arien Arianti Gunawan — 2023-10-19

This study aims to investigate the effect of internationalization on innovation performance through the mediating factors of market orientation and entrepreneurship in SMEs in emerging markets. The research involved 175 export-ready SMEs in the West Java Province, utilizing a quantitative methodology. The analysis in this study employed Structural Equation Modeling-Partial Least Squares (SEM-PLS) and was processed using the SmartPLS software. Based on the findings of this research, it was determined that internationalization can influence innovation through the mediation of market orientation and entrepreneurship. Therefore, it is recommended for SMEs to recognize their unique value proposition by utilizing the value proposition design method. Additionally, SMEs are advised to maintain strategies that meet consumer needs.

Keywords: MSMEs; Internationalization; Entrepreneurship Orientation; Marketing Orientation; Innovation

Influencing Purchasing Decisions: The Interplay of Pricing and Product Quality for Garnier Facial Cleanser

Christianingrum Christianingrum — 2023-10-19

The aim of this research is to determine the influence of price and product quality on purchase decisions for Garnier products. This study is a quantitative descriptive research using multiple linear regression analysis with a sample of 100 respondents from the Pangkalpinang city community, selected through purposive sampling. The research results indicate that price has a positive and significant effect on purchase decisions; product quality has a positive and significant effect on purchase decisions; and both price and product quality have a positive and significant effect on purchase decisions. The implications of this research are that companies need to understand that product quality and price are factors influencing purchase decisions. In this context, Garnier Company should develop more efficient and effective ways to compete with other companies, ensuring that purchase decisions are optimized.

Keywords: Pricing; Product Quality; Buying Decision; Garnier; Pangkalpinang

Application of Alternative Energy Sources as A Sustainable Strategy in Sri Lanka: Cases Review

Ganeshwaran Ratnasingam — 2023-10-19

This research aims to assess the feasibility and applicability of sustainable energy models for Sri Lanka by analyzing three successful case studies from different regions. The methodology involves examining solar PV installations in Iran's Lut Desert, rooftop solar PV projects in India, and combining floating solar panels with hydropower in various countries. The findings indicate that each case study offers unique advantages, with the potential for solar PV projects to address urban energy needs in Sri Lanka. The twinning of floating solar panels with hydropower also shows promise, leveraging the country's water resources. This study highlights the importance of tailored approaches and diversified sustainable energy projects for Sri Lanka, considering its distinctive characteristics.

Keywords: Alternative Energy Sources in Sri Lanka; Rooftop Solar Power; Green and Sustainable Energy; Rent-a-Roof Project; Twinning Floating Solar and Hydropower

Enhancing Employee Performance: Rewards, Training, and Work Ethics at the Education Office of the Bangka Belitung Islands Province

Yanda Yahya — 2023-10-19

This research was motivated by the existing condition where employees have not been able to work optimally in a government institution. The study aims to analyze and examine the influence of rewards, training, and work ethic on Employee Performance in the Education Authority of Bangka Belitung Island Province. This research is descriptive in nature. The quantitative research method was employed because the data obtained are numerical and derived from questionnaires, with a total sample size of 64 respondents, determined through a saturated sample method. The analytical model used was multiple linear regression, with t-tests, f-tests, and coefficients of determination. The research results indicate that rewards, training, and work ethic, individually, have a positive and significant impact on the performance of employees in the Education Authority of Bangka Belitung Island Province. Through this research, institutions can review the factors leading to low employee performance in the variables of rewards, training, and work ethic.

Keywords: Reward; Training; Work Ethic; Employee Performance; Education Office

Enhancing Community Well-Being in Sungai Ambawang District through PT. Graha Agro Nusantara's CSR Implementation

Lu'lua Lu'lua — 2023-10-19

Corporate Social Responsibility (CSR) constitutes a commitment by corporations or the business sector to enhance the economy through a focus on fulfilling social responsibilities, stressing the equilibrium among societal, economic, and ecological dimensions. This study aims to determine the implementation of PT Graha Agro Nusantara's CSR and the influence of CSR on the level of community welfare. This research was conducted in Muara Baru Village, Sungai Raya District, Kubu Raya District. The selection of research sites was done purposively (purposive). The selection of the sample used in this study was carried out by simple random sampling, amounting to 44 people. This research uses SPSS analysis with chi-square test. The results of this study indicate that the implementation carried out by PT Graha Agro Nusantara is good and there is an influence on the welfare of the community with social, economic and environmental indicators by looking at the increase in opinion in the community.

Keywords: Implementation; Corporate Sosial Responsibility; Influence; Income; Public Welfare

Unraveling the Role of Financial Attitude: A Key Moderator of Financial Literacy in Shaping Financial Behavior

Muhammad Rafli Sahrian Putra* — 2023-10-19

This research aims to examine the influence of financial literacy levels and financial attitudes on financial behavior and the moderating effect of the financial attitude variable. The study employed a questionnaire as a research method distributed to 75 respondents who are the organizers of the Investment Gallery of the Indonesia Stock Exchange at UIN Malang, UM, and Ma Chung University. The analysis technique used Partial Least Square. The research results indicate that financial behavior is positively influenced by the financial literacy level variable, although it is not significant. On the other hand, the financial behavior variable is significantly positively influenced by the financial attitude variable. Moreover, the financial attitude variable, as a moderating variable, has a positive impact on the relationship between the financial literacy level variable and the financial behavior variable.

Keywords: Financial Literacy Level; Financial Attitude; Financial Behavior; Moderating Variable; Partial Least Square

Enhancing User Satisfaction with Local Government E-Government: The Influence of E-Government Quality (E-GovQual)

Adryan Rachman* — 2023-10-19

This research aims to enhance the accountability of user satisfaction measurement in E-Government within local government in Indonesia, with a focus on six knowledge aspects and their impact on E-Government services in West Java. The method employed is descriptive and verificative, utilizing a quantitative approach. The heads of sections in West Java local government organizations served as respondents in the survey. User satisfaction with local government E-Government is positively and significantly influenced by usefulness, dependency, trust, functionality and form of interaction, as well as support. The novelty of this research reveals that usability and trust are key factors in improving government websites. For the future, further exploration and diverse ideas are needed to better understand this topic, and attention should be given to user responses and behaviors when using government websites for further improvement.
Keywords: User Satisfaction; Quality of E-Government; Ease of Use; Function of Interaction; Content of Information

Empowering SME Entrepreneurs: Exploring E-Mind and Financial Self-Efficacy

Maya Yusnita* — 2023-10-19

This study aims to analyze the readiness of SME entrepreneurs in Pangkal Pinang for digital entrepreneurship acceleration and global expansion, taking into consideration the perspectives of Entrepreneurial Mindset (E-Mind) and Financial Self-Efficacy. Data collection was conducted through surveys with in-depth interviews and questionnaires administered to SME entrepreneurs in Pangkal Pinang. Data analysis used a quantitative descriptive approach with IBM SPSS software. The research findings reveal that SME entrepreneurs in Pangkal Pinang possess a strong Entrepreneurial Mindset (E-Mind), as evidenced by their consistent initiative-taking and responsibility for their actions. They are also adept at recognizing and capitalizing on opportunities for business development. The study further highlights the favorable Financial Self-Efficacy among SME entrepreneurs in Pangkal Pinang, characterized by their confidence in financial management and belief in their ability to achieve financial goals in business management.
Keywords: E-Mind; Financial Self-Efficacy; Digital Marketing; Financial Technology; Digital Leadership

Retaining Talent: The Impact of Entrepreneurial Leadership in Indonesian Startup Companies

Mariah Rabiatul Qibtiyah* — 2023-10-19

This study aims to explore the indirect influence of entrepreneurial leadership on employee turnover intention through affective commitment while examining the moderating effect of perceived organizational support. The Structural Equation Modeling (SEM) approach was employed with 120 respondents in startup companies. The results indicate that entrepreneurial leadership has a negative and significant influence on employee turnover intention, with affective commitment mediating this relationship. Furthermore, perceived organizational support significantly moderates the negative correlation between affective commitment and turnover intention. The implication is that startup companies can reduce employee turnover intention to operate more effectively.

Keywords: Affective Commitment; Entrepreneurial Leadership; Perceived Organizational Support; Startup; Turnover Intention

Exploring Stakeholder Significance and Impact at Tanjung Moco Port within the Tanjung Pinang Free Trade Zone

Ady Muzwardi — 2023-10-19

The Tanjungpinang Free Trade Zone has been operational for over 15 years, but this area has yet to fully harness the potential and benefits of Free Trade Zone regulations due to the absence of a free port serving as a crucial connectivity node between the Tanjungpinang Free Trade Zone, export destinations, and the hinterland area. The aim of this research is to analyze the role of Tanjung Moco Port as a Free Port within the Tanjungpinang Free Trade Zone. This research was conducted using qualitative methods, which involved literature reviews and interviews with BP Tanjungpinang Area officials and business stakeholders operating in the Tanjungpinang Free Trade Zone. The study's findings reveal that maritime connectivity offers several advantages that align with the Tanjungpinang Free Trade Zone's development plans. Through an analysis of needs and supply chains, the study underscores the significance of Tanjung Moco Port's existence to support logistics activities.

Keywords: Free Port; Free Trade Zone; Tanjung Moco; Tanjungpinang; Logistic