Solehati* A, Pramuditha P, Rahma S. Eco-Brand and Customer-Based Brand Equity: Shaping Consumer Purchase Choices. JURISMA [Internet]. 19Oct.2023 [cited 3Jul.2024];13(2):173-82. Available from: https://ojs.unikom.ac.id/index.php/jurisma/article/view/9459