Kinanding*, Jalu, and Hasa Nurrohim. “Brand Awareness, Electronic Word-of-Mouth, and Viral Marketing’s Effects on Purchase Decisions”. JURISMA : Jurnal Riset Bisnis & Manajemen 14, no. 1 (April 30, 2024): 13-22. Accessed October 12, 2024. https://ojs.unikom.ac.id/index.php/jurisma/article/view/12095.