Hidayah*, N. and Nurrohim, H. (2023) “The Digital Influence: Exploring the Impact of E-Marketing Techniques on Tiktok Users’ Purchase Decisions”, JURISMA : Jurnal Riset Bisnis & Manajemen, 13(2), pp. 163-173. doi: 10.34010/jurisma.v13i2.9879.