The SWOT Analysis as a Framework for Enhancing Marketing Strategies to Drive Sales Growth. JURISMA : Jurnal Riset Bisnis & Manajemen, [S. l.], v. 15, n. 1, 2025. DOI: 10.34010/t5md7r43. Disponível em: https://ojs.unikom.ac.id/index.php/jurisma/article/view/14193. Acesso em: 5 may. 2025.