ANALISIS KERAGAMAN PRODUK DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMART TUBAGUS ISMAL RAYA BANDUNG. JURISMA : Jurnal Riset Bisnis & Manajemen, [S. l.], v. 6, n. 1, 2017. DOI: 10.34010/jurisma.v6i1.452. Disponível em: https://ojs.unikom.ac.id/index.php/jurisma/article/view/452. Acesso em: 21 apr. 2025.