Big Data’s Future Potential as an Innovation in Competitive Advantage and Decision-Making Techniques. JURISMA : Jurnal Riset Bisnis & Manajemen, [S. l.], v. 14, n. 1, p. 89–104, 2024. DOI: 10.34010/jurisma.v14i1.12494. Disponível em: https://ojs.unikom.ac.id/index.php/jurisma/article/view/12494. Acesso em: 21 apr. 2025.