Pengaruh Ekuitas Merek cosmicTerhadap Keputusan Pembelian Konsumen Pada cosmic 21 industries Bandung. JURISMA : Jurnal Riset Bisnis & Manajemen, [S. l.], v. 5, n. 2, 2017. DOI: 10.34010/jurisma.v5i2.400. Disponível em: https://ojs.unikom.ac.id/index.php/jurisma/article/view/400. Acesso em: 21 apr. 2025.