The Implementation of Personal Selling Impact To Consumer Purchasing Decision (Eyeglasses Product) At Krida Optical Bandung. JURISMA : Jurnal Riset Bisnis & Manajemen, [S. l.], v. 5, n. 2, 2017. DOI: 10.34010/jurisma.v5i2.399. Disponível em: https://ojs.unikom.ac.id/index.php/jurisma/article/view/399. Acesso em: 21 apr. 2025.