Eco-Brand and Customer-Based Brand Equity: Shaping Consumer Purchase Choices. JURISMA : Jurnal Riset Bisnis & Manajemen, [S. l.], v. 13, n. 2, p. 173–182, 2023. DOI: 10.34010/jurisma.v13i2.9459. Disponível em: https://ojs.unikom.ac.id/index.php/jurisma/article/view/9459. Acesso em: 19 apr. 2025.