PENGARUH STRATEGI PEMASARAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING: Case Study On OVO Digital Payment In Bandung City. JURISMA : Jurnal Riset Bisnis & Manajemen, [S. l.], v. 10, n. 1, p. 53–62, 2020. DOI: 10.34010/jurisma.v10i1.2772. Disponível em: https://ojs.unikom.ac.id/index.php/jurisma/article/view/2772. Acesso em: 21 apr. 2025.