Halim, S., Maulana, N., Hidayanti, A. and Batu, R. 2022. PENGARUH BRAND PERSONALITY TERHADAP PURCHASE DECISION SMARTPHONE DIMEDIASI BRAND TRUST. JURISMA : Jurnal Riset Bisnis & Manajemen. 12, 1 (Apr. 2022), 117-131. DOI:https://doi.org/10.34010/jurisma.v12i1.5349.