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2023. Analysis of the Influence of Online Promotion, Product Packaging and Price on Purchasing Decisions with Price as a Moderating Variable: Study: Home Culinary Industry "Cau Nugget", Bandung City. JURISMA : Jurnal Riset Bisnis & Manajemen. 13, 1 (Apr. 2023), 49–58. DOI:https://doi.org/10.34010/jurisma.v13i1.9380.