Application-Based CRM Relationship Implementation for Micro, Small and Medium Enterprises
Keywords:
CRM, Mobile Applications, SMEs
Abstract
This study aims to maintain good relations with consumers so that consumers do not turn to other competitors. The method used is the prototype method, which uses an approach to create a program quickly, gradually, making the information system better and easier. By using Customer Relationship Management (CRM) it can be useful for sales so that they can have good relations with consumers and so that consumers do not turn to others.
References
[1] The author is grateful to the fathers/mothers who have uploaded the paper to Google Scholer, the friends who have made the paper and the parties involved, directly or indirectly.
[2] Bahrami, M., Ghorbani, M., & Arabzad, S. M. (2012). Information technology (IT) as an improvement tool for customer relationship management (CRM). Procedia-Social and Behavioral Sciences, 41, 59-64.
[3] Chowdhury, M. K., & Talukdar, A. (2020). Customer Relationship Management Practices and Service Quality of Telecommunication Service Providers: A Review of the Indian Telecommunication Sector. European Journal of Molecular & Clinical Medicine, 7(11), 1624-1633.
[4] Onah, Sylevester Chukwuma, Impact of Customer Relationship Management On Access Bank Customers’ Loyalty In Enugu Metropolis.
[5] Mishra, A., & Mishra, D. (2009). Customer Relationship Management: implementation process perspective. Acta Polytechnica Hungarica, 6(4), 83-99. Mishra, A., & Mishra, D. (2009). Customer Relationship Management: implementation process perspective. Acta Polytechnica Hungarica, 6(4), 83-99.
[6] González-Serrano, L., Talón-Ballestero, P., Muñoz-Romero, S., Soguero-Ruiz, C., & Rojo-Álvarez, J. L. (2020). A big data approach to customer relationship management strategy in hospitality using multiple correspondence domain description. Applied Sciences, 11(1), 256.
[7] Jabraoui, S., & Gaber, H. (2020). Customer relationship management system and the development of customer culture in moroccan banks: Case of Alpha, Beta and Gamma. Estudios de economía aplicada, 38(4), 11.
[8] Jabraoui, S., & Gaber, H. (2020). Customer relationship management system and the development of customer culture in moroccan banks: Case of Alpha, Beta and Gamma. Estudios de economía aplicada, 38(4), 11.
[9] Hasanuddin, H., & Aryanto, A. (2019). Implementasi E-CRM Dalam Jaringan Usaha Retail Tradisional Dan UKM. JURNAL FASILKOM (teknologi inFormASi dan ILmu KOMputer), 8(1), 299-302.
[10] Kholil, I. (2017). Customer Relationship Management (CRM) Berbasis Web untuk meningkatkan daya saing Toko Online. Pilar Nusa Mandiri: Journal of Computing and Information System, 13(1), 43-48.
[2] Bahrami, M., Ghorbani, M., & Arabzad, S. M. (2012). Information technology (IT) as an improvement tool for customer relationship management (CRM). Procedia-Social and Behavioral Sciences, 41, 59-64.
[3] Chowdhury, M. K., & Talukdar, A. (2020). Customer Relationship Management Practices and Service Quality of Telecommunication Service Providers: A Review of the Indian Telecommunication Sector. European Journal of Molecular & Clinical Medicine, 7(11), 1624-1633.
[4] Onah, Sylevester Chukwuma, Impact of Customer Relationship Management On Access Bank Customers’ Loyalty In Enugu Metropolis.
[5] Mishra, A., & Mishra, D. (2009). Customer Relationship Management: implementation process perspective. Acta Polytechnica Hungarica, 6(4), 83-99. Mishra, A., & Mishra, D. (2009). Customer Relationship Management: implementation process perspective. Acta Polytechnica Hungarica, 6(4), 83-99.
[6] González-Serrano, L., Talón-Ballestero, P., Muñoz-Romero, S., Soguero-Ruiz, C., & Rojo-Álvarez, J. L. (2020). A big data approach to customer relationship management strategy in hospitality using multiple correspondence domain description. Applied Sciences, 11(1), 256.
[7] Jabraoui, S., & Gaber, H. (2020). Customer relationship management system and the development of customer culture in moroccan banks: Case of Alpha, Beta and Gamma. Estudios de economía aplicada, 38(4), 11.
[8] Jabraoui, S., & Gaber, H. (2020). Customer relationship management system and the development of customer culture in moroccan banks: Case of Alpha, Beta and Gamma. Estudios de economía aplicada, 38(4), 11.
[9] Hasanuddin, H., & Aryanto, A. (2019). Implementasi E-CRM Dalam Jaringan Usaha Retail Tradisional Dan UKM. JURNAL FASILKOM (teknologi inFormASi dan ILmu KOMputer), 8(1), 299-302.
[10] Kholil, I. (2017). Customer Relationship Management (CRM) Berbasis Web untuk meningkatkan daya saing Toko Online. Pilar Nusa Mandiri: Journal of Computing and Information System, 13(1), 43-48.
Published
2022-04-14
How to Cite
Kusuma, B. S., Ramdhani, I. F., & Azhara, Z. (2022). Application-Based CRM Relationship Implementation for Micro, Small and Medium Enterprises. International Journal of Research and Applied Technology (INJURATECH), 2(1), 169-173. https://doi.org/10.34010/injuratech.v2i1.6914
Section
Articles
