How do online shopping platforms shape compulsive buying? A case study of university student
Keywords:
Compulsive Buying, Hedonistic Shopping Experience, Emotional Shopping Behavior, Heavy Social Networking
Abstract
The purpose of this study is to understand the antecedents of consumer compulsive buying behavior. This study is carried out using the variable of hedonistic shopping experience, emotional shopping behavior, and heavy social networking to predict compulsive buying. This study is carried out using quantitative approach in 125 students of Widyatama University. The data is collected using survey method by distributing questionnaires through online platforms to the respondents. The data is then processed using regression method with SPSS 25 software. The results of this study indicate that hedonistic shopping experience, emotional shopping behavior, and heavy social networking has a positive and significant influence on consumer compulsive buying.
References
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[14] Sharif, S. P., & Khanekharab, J. (2017). Identity confusion and materialism mediate the relationship between excessive social network site usage and online compulsive buying. Cyberpsychology, Behavior, and Social Networking, 20(8), 494-500.
[15] Müller, K. W., Dreier, M., Beutel, M. E., Duven, E., Giralt, S., & Wölfling, K. (2016). A hidden type of internet addiction? Intense and addictive use of social networking sites in adolescents. Computers in Human Behavior, 55, 172-177.
[16] Bridges, E., & Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business Research, 61(4), 309-314.
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[18] Ghozali, I. 2012. Aplikasi Mutivariate Dengan Program IBM SPSS 23 Edisi 8. Badan Penerbit Universitas Diponegoro. Semarang.
[2] Fox, J., & Moreland, J. J. (2015). The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances. Computers in Human Behavior, 45, 168–176.
[3] Lee, S., Park, J., & Bryan Lee, S. (2016). The interplay of Internet addiction and compulsive shopping behaviors. Social Behavior and Personality: An International Journal, 44(11), 1901–1912.
[4] Chen, X., Ma, J., Wei, J., & Yang, S. (2021). The role of perceived integration in WeChat usages for seeking information and sharing comments: A social capital perspective. Information & Management, 58(1).
[5] Wang, C.-W., Ho, R. T., Chan, C. L., & Tse, S. (2015). Exploring personality characteristics of Chinese adolescents with internet-related addictive behaviors: Trait differences for gaming addiction and social networking addiction. Addictive Behaviors, 42, 32–35.
[6] Maraz, A., Griffiths, M. D., & Demetrovics, Z. (2016). The pre- valence of compulsive buying: A meta-analysis. Addiction, 111(3), 408–419.
[7] Li, D., Jiang, Y., An, S., Shen, Z., & Jin, W. (2009). The influence of money attitudes on young Chinese consumers' compulsive buying. Young Consumers, 10(2), 98–109.
[8] Kukar-Kinney, M., Scheinbaum, A. C., & Schaefers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research, 69(2), 691–699.
[9] Griffiths, M. D., & Demetrovics, Z. (2016). The pre- valence of compulsive buying: A meta-analysis. Addiction, 111, (3), 408–419
[10] Tarka, P., Kukar-Kinney, M., & Harnish, R. J. (2022). Consumers’ personality and compulsive buying behavior: the role of hedonistic shopping experiences and gender in mediating-moderating relationships. Journal of Retailing and Consumer Services, 64, 102802.
[11] Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
[12] Loewenstein, G. F., Weber, E. U., Hsee, C. K., & Welch, N. (2001). Risk as feelings. Psychological bulletin, 127(2), 267.
[13] Szymkowiak, A., Gaczek, P., Jeganathan, K., & Kulawik, P. (2021). The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers. Journal of Consumer Behaviour, 20(1), 48-60.
[14] Sharif, S. P., & Khanekharab, J. (2017). Identity confusion and materialism mediate the relationship between excessive social network site usage and online compulsive buying. Cyberpsychology, Behavior, and Social Networking, 20(8), 494-500.
[15] Müller, K. W., Dreier, M., Beutel, M. E., Duven, E., Giralt, S., & Wölfling, K. (2016). A hidden type of internet addiction? Intense and addictive use of social networking sites in adolescents. Computers in Human Behavior, 55, 172-177.
[16] Bridges, E., & Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business Research, 61(4), 309-314.
[17] Ghozali, I. 2016. Aplikasi Mutivariate Dengan Program IBM SPSS 23 Edisi 8. Badan Penerbit Universitas Diponegoro. Semarang.
[18] Ghozali, I. 2012. Aplikasi Mutivariate Dengan Program IBM SPSS 23 Edisi 8. Badan Penerbit Universitas Diponegoro. Semarang.
Published
2022-01-31
How to Cite
Luciana, N., & Febrianti, R. (2022). How do online shopping platforms shape compulsive buying? A case study of university student. International Journal of Research and Applied Technology (INJURATECH), 2(1), 91-99. https://doi.org/10.34010/injuratech.v2i1.6726
Section
Articles
