International Journal of Entrepreneurship & Technopreneur (INJETECH)

The Importance of Product Design and Its Role in Innovation, Marketing and Consumers’ Preferences of Product

2022-02-09T10:42:16+07:00

Nowadays, there have been significant and considerable increments in the employment of product design in many companies, societies and fields. Product design has become an important tool for the growing of the image of the brand or trademark. The effective role of product design in the development of new product has been established. Product design has an influential effect on the marketing of any products. Also, product design has critical role in the judgment and decision making of consumers toward any product. In addition, innovation of designs has significant and positive effects on the performance of manufacturing. Thus, the aim of this paper is to review and evaluate the design importance, innovation, marketing and the factors that affecting the consumers’ preferences toward the design.

RESEARCH ON THE IMPACT OF SOCIAL MEDIA ON BUSINESS/STARTUPS

2021-12-03T12:28:36+07:00

Television, newspapers, and radio were the only forms
of media available to companies until the late 1990s;
however, in the early 2000s, a media revolution
occurred, and the world was introduced to Social
Media. Like any other kind of media, social media is a
tool for communication, but it is utilized on a wider
scale for social engagement utilizing highly accessible
and scalable technologies. Techniques of communication Social media has a
beneficial impact and influence on both the business
and its clients. Marketers are increasingly relying on
social media, which requires relatively little effort.
Consumers in today's world consider a company's
internet presence before making a decision.
As a result, businesses may innovate while still building
a strong social presence by continually attending to
their consumers' wants and concerns. Companies have
accepted Social Media as a vital tool for their marketing
campaigns on a global scale; however, this is not the
case in India. What are the advantages of using social
media? What are some social media examples? This research
examines the advantages, consequences, and
significance of social media on company performance
and growth.

Impact and Usage of Social Media in Business Sector during Covid-19 Pandemic

2022-02-09T10:42:49+07:00

The Impact of covid-19 faced by whole world. The economic growth of all the countries is going down because of covid-19. In India, the covid-19 affected all the sectors but it mostly affected business sector. Social media is used in business sector, but during covid-19 pandemic situation social media is widely used in business sector for work effectively. The purpose of study is to determine the impact of social media on startup and growing business. The researcher wish to investigate how social Media influence on the growth of business and also to analyze which social media tools and application are used for effective work of business. Experiment were done on research data collected from the internet, Journal, Articles and personal prior knowledge. The result showed business sector are work or run effectively during pandemic situation. Most of business are used social media platform for example- Facebook, twitter, Instagram LinkedIn etc. Business sector are use social media platform for improving business both in quality and quantity. So, we conclude that, Business sector widely used social Media platform for effective and continuous work. This study is significant for Business Entrepreneur, Society, stakeholders, Government people and competitors.

DIGITALIZATION IN INDIA PROSPECT AND CHALLENGES

2022-02-09T10:43:08+07:00

Digitalization is the process of converting information into a digital format as well as transaction of documents, money and many more through this. Digitalization is the outcome of innovation and technological advancement. So, we able to say that digitalization is the dynamic way of life in 21st Century. Digitalization transforms the human lives from lot of angles and empowers the society in a batter manner. Digitalization of India starts from the cashless society, where a pauper man to the industrialist are going cashless and trying the digital ways for the payments. Other than that, we are using lot for the security system and the Digital Controls. India is going Digital as now our complete records can be stored digitally (Digi Locker) so that government can avoid frauds and other activities that are harmful. Digitalization of India is nothing but making our daily life less dependent and devoid of human interaction with the help of technology. Now the entire world is in our mobile handsets. You can book a travel ticket, do shopping, chat with your loved ones across the globe and even share your views to the external world more freely and easily. This is the result of digitalization. To make the India Digitalize to create a digital infrastructure like a high-speed internet, mobile phone, shareable private space on a public cloud, and creating a safe and secure cyber space as a utility to every Indian citizen with digital literacy. This paper will discuss the prospect and challenges of digitalization.