Iklan Promosi Soul Puncak Lawang di Kabupaten Agam Provinsi Sumatera Barat
Article Sidebar
Main Article Content
Abstract
The design was motivated by the high potential of Soul Puncak Lawang tourism to be able to enter the wider market. The various potentials and the high number of visits to tourism are points that can be taken into account as steps to enter the national and international markets. Although new visitors come from local areas such as Agam Regency and areas in West Sumatra. So that a good step is to build a product image of the potential possessed by Soul Puncak Lawang in the minds of the public. The method used in the design and writing of information is qualitative analysis. The data obtained comes from journals, books, articles, questionnaires to direct interviews explaining that the natural wealth and potential possessed by Soul Puncak Lawang can be an important indicator in expanding the market. In this design a commercial campaign is considered appropriate to introduce the potential of Soul Puncak Lawang in the minds of the public. Promotional media in the form of video advertisements are expected to be able to attract the attention of the target audience through audio visual so it is easy to remember.
Article Details
Authors who publish articles in DIVAGATRA agree to the following terms:
- Authors retain the copyright of the article and grant the journal right of first publication with the work simultaneously licensed under CC-BY-SA or The Creative Commons Attribution–ShareAlike License.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Heny (2020). Pengelolaan Soul Puncak Lawang. (O. Putri, Pewawancara)
Iskandar, M. S. (2011). Pembentukan persepsi visual pada iklan televisi. Visualita, 3(1), 266946.
Mardhatillah, F. (2019). Perancangan Promosi Saung Kalapa Produk Kerajinan Tangan melalui Media Video Iklan (Doctoral dissertation, Universitas Komputer Indonesia).
Mukhlis (2020). Potensi Soul Puncak Lawang. (O. Putri, Pewawancara)
NativeIndonesia.com (7 Sepetember 2017). Wisata Puncak Lawang. Diambil dari https://www.nativeindonesia.com/puncak-lawang-bukittinggi/ [Diakses pada 13 Januari 2020].
Satrio, D. A. (2019). Perancangan Promosi Grofwood melalui Video Iklan (Doctoral dissertation, Universitas Komputer Indonesia).
SuperAdventure.co.id (2020). https://www.superadventure.co.id/news/category//news/ [Diakses pada 28 Januari 2020].
Tarmawan, I. (2010). Struktur dan Proses Komunikasi dalam Iklan Minuman Bir" Nova Schin". Visualita, 2(2), 266928.
Tarmawan, I. (2020). Building Brand Awareness Through Film Narrative. In International Conference on Business, Economic, Social Science, and Humanities–Humanities and Social Sciences Track (ICOBEST-HSS 2019) (pp. 85-90). Atlantis Press.
TripZilla.id (4 Juni 2018). 13 Danau Terindah Di Indonesia Yang Harus Kamu Kunjungi dari https://www.tripzilla.id/danau-terindah-di-indonesia/9308 [Diakses pada 25 Januari 2020].