Jurnal Common

Studi Kasus Pesan Perlawanan Jokowi Dalam Pilpres 2024: Perspektif TIR dan Etika Jawa

Azzumar Adhitia Santika — Fri, 21 Jun 2024 00:00:00 +0700

The ‘Party officer’ label which is often communicated by The Indonesian Democratic Party of Struggle (Partai Demokrasi Indonesia Perjuangan/PDIP) to describe Joko Widodo (Jokowi) became a bad political image for him. It is because Jokowi is seen as a man who always obeys the party, and has no power to argue or oppose them. This qualitative research with case study method aims to observe and analyse how the political move from Gibran Rakabuming Raka, the first born of Jokowi, as Prabowo Subianto’s vice president candidate in the 2024 Indonesia Presidential Election (Pemilihan Presiden/Pilpres) could be seen as a symbolic resistance message from Jokowi to PDIP. The result of this research shows that Jokowi uses the denial strategy offered by Theory of Image Restoration (TIR) to deal with the aforementioned bad political image, even though he does not directly deny it, but indirectly through that symbolic resistance message. This also shows that Javanese ethic is an extreme influence to Jokowi on his practice of politics and communications.

Strategi Branding Perusahaan Akurasi.id Dalam Upaya Meningkatkan Iklan Politik

arifin nur saje — Fri, 21 Jun 2024 00:00:00 +0700

Abstract

All companies should require branding, including media companies, in order to maintain their sustainability. The right branding strategy needs to be done to strengthen the image of media companies, so as not to lose competitiveness with other companies. So that branding strategy is important for media companies. The purpose of this research is to find out how the branding strategy carried out by the accuracy.id company in an effort to increase political advertising in their company. The method used in this research is qualitative research method, with data collection techniques through 3 methods such as observation, interviews, and documentation, which are carried out directly at the Akurasi.id office. The results of this study based on analysis and field observations, it is found that the accuracy.id branding strategy has several components needed in the study of branding strategies, including brand personality is to increase the value of accuracy.id branding in political value. Brand idendtity by distinguishing the benefits and advantages for politicians so that they will remember the accuracy company as a media for political advertising, and Brand Positioning where the accuracy.id company has placed a position that is effective enough to be recognized as a media that publishes political advertisements.

Keywords: branding, branding strategy, political advertising,

Pengaruh Digital Marketing Terhadap Keputusan Pembelian Produk Point Coffee Indomaret Melalui Instagram @pointcoffeeid

Meidiana Salsabila — Fri, 21 Jun 2024 00:00:00 +0700

The digital age requires marketers to be able to understand the behavior of their consumers. Marketers must stay connected with consumers, such as increasing interaction and providing exclusive offers for their consumers. This is one of the challenges for business people, one of which is a culinary business with a coffee shop concept which is currently one of the favorite places for quite a lot of people, one of which is Point Coffee Indomaret. The utilization of technology must certainly be done by marketers today, namely social media, especially Instagram. Point Coffee Indomaret plunges into digital media as a form of marketing by having an Instagram account @pointcoffeeid. Seeing that Instagram is one of the most widely used social media. Therefore, researchers wrote this study to examine the effect of digital marketing on purchasing decisions for Point Coffee Indomaret products through Instagram @pointcoffeeid. This research is quantitative research with digital marketing as variable X and purchasing decisions as variable Y. This research was conducted using a survey method, namely distributing questionnaires to 100 respondents. Based on the results of calculations with SPSS 26, the regression test results show an R value of 0.679, meaning that there is a positive influence of the digital marketing variable (X) on the purchasing decision variable (Y). So that with an influence of 46.1%. In addition, the significance value is 0.000 which is less than 0.05 and, it is known that the t_count is 9.157> t_table 1.984. Thus, H_a is accepted and H₀ is rejected, which means that the digital marketing variable (X) has an effect on the purchasing decision variable (Y) of Point Coffee Indomaret products via Instagram @pointcoffeeid.

Strategi Komunikasi Bisnis Melalui Media Sosial Di Era Digital Sekolah Musik YMS Antapani

zevy rizky yusra hamdani — Fri, 21 Jun 2024 00:00:00 +0700

Every year there is an increase in internet users in Indonesia. The digital era forces business people to transform their activities from traditional systems to digitalization, including the use of social media. Nowadays, it is common to use social media for promotion and business development in order to reach the wider community. YMS Antapani Music School is a music school business located in the city of Bandung that has advantages over other music schools, including an industry-based music school, where students are not only introduced to music science but also the music industry in the form of recording activities. This study used descriptive qualitative method. YMS Antapani Music School has utilized social media for promotion, operations and business development, but it has not been optimal. Analysis results show that the number of followers on YMS Antapani social media has not reached a significant number, such as Instagram has 3,381 followers, Facebook has 419 followers, Youtube has 2,300 followers. Corrective steps are needed to introduce YMS Antapani to the wider community. For example, doing special handling in order to maximize the purpose of using social media itself, then turning it into a business account, and using influencers to promote in order to reach more people. Maximizing the use of social media can increase the number of YMS Antapani students.

Pengembangan Organisasi Satuan Tugas Kebakaran Hutan dan Lahan Provinsi Riau

Gumgum Gumilar, Herlina Agustin, Ika Merdekawati Kusmayadi — Fri, 21 Jun 2024 00:00:00 +0700

Forest and land fires are a major problem that recurs annually in Riau Province. Various efforts have been made to prevent the recurrence of this disaster. One of the efforts is to build and develop a Task Force of Forest and Land Fire management to be capable of providing a quick and coordinated response. This research aims to analyze the organizational development of the Riau forest and The tast force of Forest and Land Fire based on the mechanism of its formation and also the four information flow models. This research used a qualitative approach, with data collected through in-depth interviews with stakeholders, field observations and document analysis. Based on the four information flows model, the relationship between the members of the task force and the task force of forest and land fire management was found to be less strong than their relationship with their main agency. Each member of the task force team interacted more within the organization in which they served. The working relationship between the Riau Province forest and the force of forest and land fire team is based on the structure set by the governor, with the main tasks and functions of each section outlined in the governor's regulation. Interaction between task force members is stronger at the leadership level, where they often coordinate to prepare and plan for forest and land fire control, while at the site level, in the integrated patrol team group, they carry out forest and land fire prevention and control activities together. In the forest and land fire control ecosystem, the task force is part of the global forest and land fire control ecosystem. It is expected that the results of this study can provide input for stakeholders in improving the efficiency and effectiveness of the Forest Land Task Force in efforts to control forest and land fires in Riau Province.

Interpersonal Communication through Intimate Friendship Of Parents and Children in Preventing Suicide Tendencies

Stefhanie Ardianty — Fri, 21 Jun 2024 00:00:00 +0700

The self-isolation behavior exhibited by an individual when facing successive life challenges beyond their acceptance threshold can lead to a tendency to contemplate suicide. In this context, effective self-disclosure between parents and children is essential to cultivate intimate friendship, thereby addressing the inclination toward suicide. Therefore, this research aims to identify strategies and analyze a healthy intimate friendship between parents and children using the social penetration theory. The study adopts a constructivist paradigm, a qualitative approach, phenomenological methodology, and primary data collection through in-depth interviews. The findings from the field illustrate that intimate friendship between parents and children plays a crucial role in the mental healing process of the child. Effective communication patterns between parents and children also influence the development of intimate friendship. Several factors supporting the success of intimate friendship between parents and children were identified. Additionally, preventive strategies against suicidal tendencies in children through intimate friendship were discovered. Through intimate friendship, it was found that non-judgmental, empathetic, and profound interpersonal communication by parents can create an environment that fosters openness and assists children in overcoming mental health challenges. This minimizes the stigma associated with mental health issues and enables early detection of behavioral changes that may be linked to the risk of suicide.

Keywords: Interpersonal Communication, self-disclosure, intimate friendship, mental health, social support

Analisis Resepsi Isu Pelecehan Seksual Terhadap Pekerja Perempuan Pada Film Bombshell

Dadan Saputra — Fri, 21 Jun 2024 00:00:00 +0700

A real-life case at a well-known media company, Fox News in 2016, which was later made into a movie titled "Bombshell." This incident sparked the researcher's interest in exploring the audience's reception of the issue of sexual harassment of female workers presented in the movie. This incident sparked the researcher's interest in exploring the audience's reception of the issue of sexual harassment of female workers presented in the movie. Therefore, this study involved several female informants who work in various fields with diverse educational backgrounds and occupations. By using Stuart Hall's reception theory analysis, this research aims to understand and position the audience towards the messages contained in the movie "Bombshell" (2019). The research method applied is descriptive qualitative with a constructivist paradigm. Data collection was done through in-depth interviews to get in-depth perceptions from each informant. The results showed that the four informants were in The Dominant Hegemonic-Code Position. Although there are differences in answers to some questions per scene, this variability is influenced by the diverse work and life backgrounds of each informant, including education and employment. Thus, this difference provides a broader context in evaluating the audience's reception of the issue of sexual harassment raised in the movie "Bombshell" (2019).

Systemic Functional Grammar Analysis on Igor’s Utterances Portraying His Ideology in Coelho’s The Winner Stands Alone

Gabriella Novianty Soedjarwo — Fri, 21 Jun 2024 00:00:00 +0700

Someone’s ideology can be manifested through one’s language. The language one uses to talk about himself or other can give the picture on how one sees oneself and one’s surrounding. There might be an argument that the use of language is the unconscious product. However, based on systemic functional grammar (SFG) theory, that unconscious language can be analysed from the structure to figure out the ideology of the user. This study took the novel written by Paulo Coelho entitled The Winner Stands Alone to analyse how the language used by the main character, Igor Malev, to show his ideology. There are 660 data taken from Igor’s dialogues and monologues to be analysed using SFG theory proposed by Halliday. From the analysis, this study found out that Igor shows and perceives himself as a doer, carrier, senser, existent, sayer, and behaver. It means he truly manifested his ideology as a winner and resistant in this materialistic world and he means it. He puts every thought into an action. To put simply he is a man of his word.

Keyword: choice of word, ideational metafunction, ideology, interpersonal metafunction, textual metafunction