Jurnal Common https://ojs.unikom.ac.id/index.php/common <table style="width: 100%;"> <tbody> <tr> <td style="width: 100px; padding: 5px; vertical-align: top;">&nbsp;<img src="/public/site/images/admin/cover_200an.png"></td> <td style="padding: 5px; vertical-align: top; font-size: .8em;"><strong>Common: Jurnal Program Studi Ilmu Komunikasi FISIP Unikom</strong> is an academic journal published by Communication Science Department Faculty of Social and Political Science Universitas Komputer Indonesia. Publish twice a year in June and December.&nbsp;The Common Journal contains articles from research and opinions about actual communication contexts, intrapersonal communication, interpersonal communication, group communication, organizational communication, mass communication, and others.</td> </tr> <tr> <td style="padding: 5px; font-size: .8em;" colspan="2">All articles are expected to be written concisely, well organized, and clear. Every article sent will pass the review process by the <em>mitra bestari</em> (peer reviewers). It is a double-blind review, which is a review process that the <em>mitra bestari</em> (peer reviewers) do not know the identity of the author, and the author also does not know the <em>mitra bestari</em>’s (peer reviewers) identity.</td> </tr> <tr> <td style="padding: 5px; font-size: .8em;" colspan="2">e-ISSN: <a href="http://u.lipi.go.id/1490755736" target="_blank" rel="noopener">2580-6386</a></td> </tr> <tr> <td style="padding: 5px; font-size: .8em;" colspan="2">p-ISSN: <a href="http://u.lipi.go.id/1540873202" target="_blank" rel="noopener">2654-9271</a></td> </tr> </tbody> </table> <p style="margin-top: 20px;"><strong>Common: Jurnal Program Studi Ilmu Komunikasi Fisip UNIKOM&nbsp;</strong>indexed by:</p> <p><a href="http://garuda.ristekdikti.go.id/journal/view/14076" target="_blank" rel="noopener"><img src="/public/site/images/melly/Garuda.png"></a><a title="Jurnal Common di Google Scholar" href="https://scholar.google.co.id/citations?user=oDqRxAkAAAAJ&amp;hl=id" target="_blank" rel="noopener"><img src="/public/site/images/melly/googlescholar1.png"></a></p> <p><a title="Jurnal Common di BASE" href="https://www.base-search.net/Search/Results?lookfor=https%3A%2F%2Fojs.unikom.ac.id%2Findex.php%2Fcommon&amp;type=all" target="_blank" rel="noopener"><img src="/public/site/images/admin/base_logo_kl.png" width="192" height="74"></a>&nbsp;&nbsp;&nbsp;&nbsp;<a title="Jurnal Common di Crossref" href="https://search.crossref.org/?q=2580-6386" target="_blank" rel="noopener"><img style="width: 192px;" src="https://assets.crossref.org/logo/crossref-logo-landscape-200.svg" alt="Crossref logo"></a></p> Program Studi Ilmu Komunikasi Universitas Komputer Indonesia en-US Jurnal Common 2654-9271 PHENOMENON OF SILENT READER IN WHATSAPP GROUP https://ojs.unikom.ac.id/index.php/common/article/view/3772 <p><em>The widespread use of Whatsapp in everyday modern human life’s who communicate without being limited by space and time.. This is because Whatsapp offers the ability to send messanges and create a whatsapp group chat that useful for spreading information practically with just one click, the massive use of the Whatsapp group chat feauter on. In Whatsapp group chat there is an admin who can invite and remove members in whatsapp chat group. And there are active members who always provide theire opinion or spread information, besides that there are also member of Whatsapp group chat who are passive even though theire as member of group chat Whatsapp. And it’s called Silent Reader. Silent reader doesn’t theire respon. So that communicator doesn’t get a feedback of the information that’s been spread in whatsappp group chat. This research aims to find out how someone in using Whatsapp group chat that can become as a silent reader. This research uses qualitative descriptive method, with data collection techniques, namely interviews with 5 informants in whatsapp chat group Barista Kopi Kenangan Karawang Yogya branch. The results of this study indicate that a personn’s can act as a silent reader in Whatsapp group chat are about theire Selectivity, Involment and theire needs.</em></p> <p>&nbsp;</p> <p><em>Keywords</em><em>: Whatsapp Group Chat, Feedback, Silent Reader</em></p> Ghina Kartika Dewi Muhamad Ramdhani Weni A Arindawati ##submission.copyrightStatement## 2021-07-05 2021-07-05 5 1 1 11 10.34010/common.v5i1.3772 Peran Perempuan dalam Iklan Televisi di Indonesia-Malaysia https://ojs.unikom.ac.id/index.php/common/article/view/4675 <p>It is common to see advertisements that are almost the same between advertisements in Indonesia and those in Malaysia. Apart from the fact that we are allied, so many cultures and customs in Indonesia occur in Malaysia. This can be seen from the same advertisements using the concept of family, the role of women or housewives or using women as the main element to attract advertisements. Women who sit as a vehicle for promotion, because women are the target of the product or women who sit easily. Of the many advertisements that use women as advertising models, almost all of the female models used are women who are beautiful, have sexy bodies and are used beautifully. This then makes women even think that a beautiful symbol as depicted in an advertisement in a media, so that finally the body becomes the center of consciousness. It is not wrong, but how the meanings of the advertisement are seen and seen in particular seems to be an interesting study. The purpose of this study is to examine the roles of women depicted in television commercials (TVC) in Indonesia and Malaysia. This study uses a qualitative descriptive method, which describes how women are depicted in advertisements in Indonesia and in Malaysia. There will be several product advertisements that are selected. Then we will look at the role of women and what differences are used to describe women in the Indonesian version of product advertisements and the Malaysian version in television commercials.</p> Ike Junita Triwardhani Endri Listiani Raditya Pratama Putra ##submission.copyrightStatement## 2021-07-05 2021-07-05 5 1 12 24 10.34010/common.v5i1.4675 PEMANFAATAN TEKNOLOGI VOICE OVER INTERNET PROTOCOL (VoIP) DALAM ONLINE MOBILE GAMES https://ojs.unikom.ac.id/index.php/common/article/view/2863 <p><em>Technological advancements have enabled progress in the video games industry. The emergence of mobile devices with increasingly sophisticated features allows audiences to play games anywhere and anytime. There is free time that needs to be filled as one of the main reasons for the audience to play games on their smart phones. The quality of smart phones that are increasingly being improved makes the world of the gaming industry more developed with the presence of new features in the game, one of which is the communication feature. Communication is very important especially in games that require teamwork. Voice over Internet Protocol (VoIP) technology allows this communication to occur. By using qualitative methods, this study aims to look at the needs of the audience that can be satisfied through the media consumed. Through the Uses and Gratifications 2.0 theory, it was found that someone's need can appear before consuming the media or appear after exploring the use of the media.</em></p> <p>&nbsp;</p> <p><em>Keywords<strong>:</strong></em><em> games, smart phones, communication, VoIP, uses and gratifications 2.0</em></p> <p><em>&nbsp;</em></p> Muthia Hanindar Irwansyah Irwansyah ##submission.copyrightStatement## 2021-07-05 2021-07-05 5 1 25 38 10.34010/common.v5i1.2863 PRODUKSI KONTEN VISUAL DAN AUDIOVISUAL MEDIA SOSIAL LEMBAGA SENSOR FILM https://ojs.unikom.ac.id/index.php/common/article/view/4799 <p><em>Indonesian Film Censorship Institution (Lembaga Sensor Film/LSF) uses the existence of social media to increase public knowledge about the LSF's role in the world of Indonesian cinema. As a government agency, LSF uses social media to share, increase public participation, collaboration, and assume the risk of fake news. Through social media, LSF intends to build an image, and educate the public to protect against the negative effects of film and promote the Indonesian film industry. This research reveals the content production on social media platforms used by the Film Censorship Institution (LSF) to convey information to the public. This study uses a qualitative method with a case study approach. Interviews, observation used to collect data, while literature review, and documents relevant to the research used as secondary data. Data analyzed using interactive data analysis techniques from Miles &amp; Huberman. The results showed LSF uses Instagram, Facebook, and Twitter to convey visual and audiovisual information to the public. The visual content produces in four stages, ideas, visualization, revision, and final artwork (publication). The audiovisual content organizes in three stages, pre-production, production, and post-production. Changes in social media content increased LSF's Instagram, Twitter, and Facebook followers in six months.</em></p> Naurah Thifalia Santi Susanti ##submission.copyrightStatement## 2021-07-05 2021-07-05 5 1 39 55 10.34010/common.v5i1.4799 IMPLEMENTASI BIG DATA PADA SOSIAL MEDIA SEBAGAI STRATEGI KOMUNIKASI KRISIS PEMERINTAH https://ojs.unikom.ac.id/index.php/common/article/view/5123 <p><em>This study aims to describe the implementation of big data on social media in carrying out crisis communication. This study uses a qualitative approach, with data collection techniques through a literature study. The results of this study also emphasize three aspects, namely: 1). The government must define a crisis because to understand a crisis, of course, we must start by defining it first. Each crisis that arises is accompanied by its own characteristics. 2). The government can use Big Data information sources to accelerate the implementation of government programs. 3). One of the efforts to look at big data to identify problems is to carry out the stages of social media. In the era of advances in communication and information technology, the existence of social media can no longer be separated from the activities of the world community..</em></p> Olih Solihin ##submission.copyrightStatement## 2021-07-05 2021-07-05 5 1 56 66 10.34010/common.v5i1.5123 MOTIF DAN KEPUASAN MAHASISWA ILMU KOMUNIKASI UNJ ANGKATAN 2019 DALAM MENGGUNAKAN MEDIA SOSIAL INSTAGARAM https://ojs.unikom.ac.id/index.php/common/article/view/4033 <p><em>Social media has various types and of course, has different functions and ways of working. Someone uses social media, of course, because there is something they are looking for (motive), and everyone has different motives for using social media, and this is influenced by 4 indicators, namely, information, social interactionl, entertainment, and personal identity. Instagram is a place where you can easily share photos, videos, and interact with other people through online networks. This study uses a quantitative approach with 45 samples and uses a random sampling technique. The data was collected by distributing questionnaires in the form of google form. The data analysis technique used was coding (Likert scale), testing the validity and reliability using SPSS version 21, and calculating the average (mean). From the results obtained, it shows that the motive of information is the motive most sought by students in using Instagram, social satisfaction is the highest satisfaction obtained by students in using Instagram. And the value of the biggest gap between motive and satisfaction is the information indicator. </em></p> Tasya Indah Firdausi K. Y.S. Putri ##submission.copyrightStatement## 2021-07-05 2021-07-05 5 1 67 76 10.34010/common.v5i1.4033 Hijab Teenager's Perception of Hijab Use in Safi Hair Fall Treatment Shampoo Ad https://ojs.unikom.ac.id/index.php/common/article/view/4442 <p><em><span style="font-weight: 400;">The current shift in marketing targeting from demographic considerations to consumer psychography includes expectations, needs, fears, beliefs, opinions, and attitudes that can shape choices and determine the choices that consumers will choose. Therefore, marketing needs to be personalized so that every consumer problem can be met by marketers. In Indonesia there are various brands of shampoos that consumers can choose from, such as Safi as a case of this research because the ads take different marketing ways in addition to touching religious values. To market her products, Safi took out an advertisement for a hair loss treatment shampoo product featuring a hijab withdrawal scene in lieu of hair on her shampoo ad model. This has never been found in advertising other shampoo products, especially in Indonesia. This article aims to find out more about the perception of the audience, namely teenagers, especially hijab students against the advertisement of Safi Hair Fall Treatment Shampoo. This research uses a descriptive qualitative approach. The results of this research obtained so that the results can later be used as an advertising evaluation material for advertiser companies and advertising agencies both involved practically or not.</span></em></p> Tiara Alifia Aniza Melvia Assyfa Nabilla Azzahra ##submission.copyrightStatement## 2021-07-05 2021-07-05 5 1 77 87 10.34010/common.v5i1.4442 SISTEM KOMUNIKASI PENYUSUNAN RENCANA AKSI DAERAH PADA PROGRAM SUSTAINABLE DEVELOPMENT GOALs(SDGS)PROVINSI PAPUA https://ojs.unikom.ac.id/index.php/common/article/view/5122 <p><em>Sustainable Development Goals (SDGs) are sustainable development programs which are implemented globally around the world until 2030. Indonesia as a member of the United Nations, is committed to supporting this program through Presidential Regulation No. 59 of 2017 concerning SDGs and their follow-up. Based on data from Bappenas on May 2020, it was recorded that only 25 provinces had finished preparing Regional Action Plan (RAD) as well as the issuance of related regional regulation. Papua Province is one of provinces which cannot complete the development of Regional Action Plan (RAD) in accordance to time which is specified in the SDGs program.</em></p> <p><em>&nbsp;</em></p> <p><em>The constructivist paradigm was used in this study with qualitative descriptive approach as the method. The research subjects were the Expert Staff of the SDGs Program Implementation Team from Bappenas, the Manager of the Economic Pillars of the SDGs National Secretariat, the staff of the Papua Province Bappeda, and the Managing Editor of merdeka.com. Meanwhile the research objects were government communication system, information flow within government communication system, and communication’s obstacle related to the development of RAD in Papua Province. Data collection techniques were carried out through in-depth interviews, literature reviews, online studies, literature studies, field studies, and documentation. Data validity test were carried out by triangulation technique and membercheck.</em></p> <p><em>&nbsp;</em></p> <p><em>The result of this study (1) The Papua Province government communication system in the preparation of the Regional Action Plan is to create an organization that forms an information environment among the appointed pillars in the preparation of the Regional Action Plan in Papua Province (2) The flow of the Papua Province government communication system is centralized or top down. Information from Bapennas is always the main person in charge of becoming a benchmark in preparing regional action plans. (3) communication barriers in the Papua Provincial government's communication system related to the preparation of Regional Action Plans are budget issues and understanding of the SDGs themselves.</em></p> <p><em>&nbsp;</em></p> <p><em>Keywords: Government Communication System, SDGs, Papua Province. </em></p> Yuni Dahlia Mogot Husnita Husnita ##submission.copyrightStatement## 2021-07-05 2021-07-05 5 1 88 102 10.34010/common.v5i1.5122