Jurnal Common 2024-01-09T14:01:27+07:00 Manap Solihat Open Journal Systems <table style="width: 100%;"> <tbody> <tr> <td style="width: 100px; padding: 5px; vertical-align: top;"><img src="/public/site/images/admin/cover400px.png" width="318" height="457"></td> <td style="padding: 5px; vertical-align: top; font-size: .8em;"><strong>Common: Jurnal Program Studi Ilmu Komunikasi FISIP Unikom</strong> is an academic journal published by Communication Science Department Faculty of Social and Political Science Universitas Komputer Indonesia. Publish twice a year in June and December.&nbsp;The Common Journal contains articles from research and opinions about actual communication contexts, intrapersonal communication, interpersonal communication, group communication, organizational communication, mass communication, and others.</td> </tr> <tr> <td style="padding: 5px; font-size: .8em;" colspan="2">All articles are expected to be written concisely, well organized, and clear. Every article sent will pass the review process by the <em>mitra bestari</em> (peer reviewers). It is a double-blind review, which is a review process that the <em>mitra bestari</em> (peer reviewers) do not know the identity of the author, and the author also does not know the <em>mitra bestari&nbsp;</em>(peer reviewers) identity.</td> </tr> <tr> <td style="padding: 5px; font-size: .8em;" colspan="2">Since Februari 2022, Program Studi Ilmu Komunikasi UNIKOM and <a href="//" target="_blank" rel="noopener">Ikatan Sarjana Komunikasi Indonesia (ISKI)</a> signed an agreement to support Common for 5 years. Visit <a title="MoU IK Unikom &amp; ISKI" href="" target="_blank" rel="noopener">this link</a> to read the agreement document.</td> </tr> <tr> <td style="padding: 5px; font-size: .8em;" colspan="2">e-ISSN: <a href="" target="_blank" rel="noopener">2580-6386</a></td> </tr> <tr> <td style="padding: 5px; font-size: .8em;" colspan="2">p-ISSN: <a href="" target="_blank" rel="noopener">2654-9271</a></td> </tr> </tbody> </table> <p style="margin-top: 20px;"><strong>In Association With:</strong></p> <p style="margin-top: 20px;"><a title="Ikatan Sarjana Komunikasi Indonesia" href="" target="_blank" rel="noopener"><strong><img src="/public/site/images/admin/logo_iski.png"></strong></a> <a href="" target="_blank" rel="noopener"><img src="/public/site/images/admin/apjiki.jpg"></a></p> <p style="margin-top: 20px;"><strong>Indexed By:</strong></p> <p><a href="" target="_blank" rel="noopener"><img src="/public/site/images/melly/Garuda.png"></a><a title="Jurnal Common di Google Scholar" href=";hl=id" target="_blank" rel="noopener"><img src="/public/site/images/melly/googlescholar1.png"></a></p> <p><a title="Jurnal Common di BASE" href=";type=all" target="_blank" rel="noopener"><img src="/public/site/images/admin/base_logo_kl.png" width="192" height="74"></a>&nbsp;&nbsp;&nbsp;&nbsp;<a title="Jurnal Common di Crossref" href=";from_ui=yes" target="_blank" rel="noopener"><img style="width: 192px;" src="" alt="Crossref logo"></a></p> KOMPETENSI LITERASI DATA DAN INFORMASI MEDIA SOSIAL APARATUR PEMERINTAH DESA CIBURIAL DAN KELOMPOK MASYARAKAT INFORMASI 2024-01-09T14:01:25+07:00 Rachmawati Windyaningrum <p><em>Ciburial Village developed an information system through social media as a medium for disseminating village information. The social media that are actively managed by Ciburial Village consist of Twitter, Facebook, Instagram, Youtube, and Pinterest. Information management on social media brought Ciburial Village as the first winner of the Best Social Media Management in West Java at the Jabar Juara Award event in 2020. This study aims to reveal the competence of data and information literacy of ciburial village government officials and information community groups. The research method used is qualitative with case studies. The primary data collection technique is through non-participant observation, in-depth interviews, and focuses group discussions, while secondary data is obtained through literature studies of books, journals, archives or village government documents, and internet searches. The data analysis used is the Miles and Huberman model and data triangulation is carried out by triangulation of data, source, and time as a data validity technique. The results of the study show that data literacy competence is shown in the expertise of ASN and Ciburial Village Information Community Groups in activating social media to support the expansion of village information dissemination. Information needs are adjusted to the needs of the community, namely village activities and the potential of the village as a tourist village. The evaluation carried out is to evaluate the activity of the community in accessing Instagram, because there are still many people who have not fully accessed social media.</em></p> <p>&nbsp;</p> <p><em>Keywords</em><em>: Competence, Literacy, Social Media, Instagram</em></p> 2024-01-09T13:24:41+07:00 ##submission.copyrightStatement## ANALISIS RELASI PERSAHABATAN DITINJAU DARI INTERAKSI SOSIAL DAN ORIENTASI INDIVIDU 2024-01-09T14:01:25+07:00 Vivi Varlina Angelia Dewi Safira Mutia Raiha Yasmin <p><em>Human life cannot be separated from the relationship with its environment. The need for relationships requires the creation of understanding in each particular behavior. However, it turns out that it is not easy to create understanding between individuals. The increasingly complex needs of human life are one of the obstacles to establishing interpersonal communication, making it difficult to achieve good relationships. Therefore, it requires individuals to review the person they are talking to or orient themselves after carrying out social interactions. This research focuses on the influence of social interaction and individual orientation in terms of inclusion, control and affection using the Fundamental Theory of Interpersonal Relations Orientation (FIRO). Based on research and exploring the relationship between variables, researchers involved 51 respondents who qualified as generation Z with ages 18-25 years and came from various regions in Indonesia. The analysis states that there is a correlation between the influence of social interaction and individual orientation on the friendship relationships that Generation Z currently has.</em></p> <p><em>&nbsp;</em></p> 2024-01-09T13:25:39+07:00 ##submission.copyrightStatement## ANALISIS STRATEGI KOMUNIKASI BISNIS KELUARGA TAHU BUNGKENG DALAM MENINGKATKAN LOYALITAS PELANGGAN 2024-01-09T14:01:26+07:00 Iqbal Syaefulloh <p><em>Tahu Sumedang is a food product that is not only known in Sumedang Regency, but is known throughout the country. Tahu Bungkeng is a pioneer of Tahu Sumedang which has been established since 1917. Tahu Bungkeng is a food company managed by the Ong family. The method used by researchers is qualitative, allowing researchers to explore the research subject in depth and understand the wider context. and data collection techniques by conducting interviews and direct observation. This research will explain in detail why the Bungkeng Family Business was able to survive for four generations and still exists today. The family business communication strategy is carried out primarily in determining who will be the successor to continue the family business relay. This research concludes that the Tahu Bungkeng business communication strategy that is still being implemented today is still very effective in being implemented in the family business journey. AIDA theory is a theoretical approach used by researchers to measure the extent to which this family business communication strategy is able to survive and develop its business. Customer loyalty is also very important in a business context because it has a significant positive impact. It turns out that loyal consumers have been buying Tahu Bungkeng products for a very long time, some have even reached the next generation, meaning that Tahu Bungkeng is able to maintain consistent product and service quality so that it is still very popular with consumers.</em></p> 2024-01-09T13:26:53+07:00 ##submission.copyrightStatement## Upaya Peningkatan Engagement Media Sosial Instagram Oleh Media Parapuan 2024-01-09T14:01:26+07:00 Tsany Lathifa Nizarisda Feliza Zubair Ahmad Taufiq Maulana Ramdan <p><em>Social media is very effective for disseminating information because of its wide scope. This encourages Parapuan to use social media to build brand awareness as a new online media for women. The purpose of this study is to describe the management of Instagram @cerita_parapuan by Parapuan. This study uses the concept of The Circular Model of SOME which is a communication process in developing social media management tactics. This model consists of four stages; share, optimize, manage, engage. This research uses descriptive research method. Data collection techniques through interviews, observation, and literature study. Data validation through data source triangulation techniques. The results of this study are (1)The Share stage, Parapuan use Instagram because it is most effective and suitable for the target audience, in building public trust they try to form an environment like friends; (2) The Optimize stage, Parapuan searches for trending information manually on various platforms. Parapuan engages in conversation by turning trending news into content; (3)The Manage stage, media monitoring is carried out manually and using Keyhole tools, but efforts to respond quickly and interact in real-time are still not optimal; (4) The Engage stage, Parapuan engaging professionals and only involve them in Instagram Live. This effort hasn’t been maximized because audience interaction hasn’t been fulfilled and the factors refers to the influencers involved. The target audience has been determined by the management, and efforts to reach the audience by holding giveaways and uploading content on prime time hours.</em></p> 2024-01-09T00:00:00+07:00 ##submission.copyrightStatement## PENGARUH DISIPLIN KERJA KOMUNIKASI ORGANISASI DAN KOMPENSASI TERHADAP KEPUASAN KERJA PADA DIVISI DELIVERY CENTER PT POS INDONESIA CABANG CIMAHI 2024-01-09T14:01:26+07:00 Ridma Meltareza <p><em>This study aims to investigate the influence of Work Discipline, Organizational Communication, and Compensation on Job Satisfaction in PT Pos Indonesia Delivery Center Division, Cimahi Branch. The research method used is a quantitative approach with a descriptive and verification approach. Data were collected through questionnaires from 100 respondents, employees of PT Pos Indonesia Delivery Center Division, Cimahi Branch, and analyzed using descriptive analysis and regression analysis. The results of the study indicate that Job Satisfaction, Work Discipline, Organizational Communication, and Compensation in PT Pos Indonesia Delivery Center Division, Cimahi Branch are categorized as less satisfactory. The average scores for Job Satisfaction, Work Discipline, Organizational Communication, and Compensation fall below the threshold value for the good category, which is 78. Regression analysis shows that there is a significant influence between the variables of Work Discipline, Organizational Communication, and Compensation on Job Satisfaction. Partial coefficient determination results reveal that Work Discipline has the most significant influence on Job Satisfaction, with a percentage of 90.2%. Organizational Communication also has a significant influence on Job Satisfaction, with a percentage of 78.7%. Meanwhile, Compensation has a 66.1% influence on Job Satisfaction. The simultaneous coefficient determination test shows that the combined effect of Work Discipline, Organizational Communication, and Compensation significantly influences Job Satisfaction, with a percentage of 93.1%. The remaining 6.9% is influenced by other factors outside of this study. Based on the research findings, the company needs to improve the quality of Work Discipline, Organizational Communication, and Compensation to create a more satisfying and motivating work environment for employees to achieve better job satisfaction.</em></p> 2024-01-09T13:34:49+07:00 ##submission.copyrightStatement## Digital Marketing Communication Strategy 2024-01-09T14:01:27+07:00 Antonius Felix Cerlysia Cerlysia Liu De Sheng Martin Hendra Ricky Tjalani Vincent Colin <p>This research focuses on the digital marketing communication strategy implemented by SPBU Shell in Jakarta, with a specific emphasis on the analysis of Customer Experience in the Gas Station Industry. Using a qualitative approach and observation, this study aims to understand aspects related to customer experience at SPBU Shell. The literature review includes a review of scientific and technical literature related to Customer Experience at SPBU Shell. Data sources consist of internal documents from Shell, company policies, and official information from Shell. By applying thematic analysis and information synthesis, this research develops a holistic understanding of Customer Experience at SPBU Shell, with a focus on digital marketing communication strategies. The research results are expected to provide valuable insights to strengthen Shell's position in the competitive market by highlighting the uniqueness of services and effective digital strategy implementation. Shell's success in designing this approach creates emotional bonds with customers, strengthens brand image, and enhances customer engagement through integrated digital platforms, engaging multimedia content, direct interactions via social media, educational content, special promotions through the app, influencer marketing, targeted online campaigns, reputation management, and data analysis. This digital marketing approach not only maintains but also enhances Shell's position in an increasingly competitive market.</p> 2024-01-09T00:00:00+07:00 ##submission.copyrightStatement## Intrapersonal Communication in the Self-Acceptance Process of Student Victims of Body Shaming 2024-01-09T14:01:27+07:00 Mutiara Fitri Insani Nina Yuliana <p><em>Victims of body shaming who often receive negative comments and criticism by others through the intrapersonal communication process that occurs within themselves, whether it is talking to themselves or when observing and understanding the surrounding environment on an intellectual and emotional level, but it can also trigger feelings of lack of self-acceptance that have an impact on their daily lives and how they place themselves in the surrounding environment. However, there are also victims of body shaming who are able to accept themselves well, as evidenced by how they do not judge themselves negatively and choose to focus on the positive aspects of themselves. The purpose of this study is to understand how intrapersonal communication and self-acceptance process that body shaming victims go through. The research method used is phenomenology. Research on two female body shaming victims shows that the intrapersonal communication experienced consists of four stages, namely sensation, perception, memory, and thinking and produces feelings of shame and sadness. Both informants were also able to accept themselves through the stages of self-acceptance, namely denial, anger, depression, bargaining, acceptance.</em></p> 2024-01-09T13:45:08+07:00 ##submission.copyrightStatement## THE URGENCY OF EFFECTIVE COMMUNICATION IN PUBLIC RELATIONS 2024-01-09T14:01:26+07:00 Julia Salsabila Marcha Juliadrianti Khairunnisa Luqyana Hanif Al Kadri Merika Setiawati <p><em>Effective communication has a crucial role in the realm of public relations. Communication effectiveness is realized when the message conveyed by the communicator is appropriate and identical to the message received by the communicant, without any reduction or addition of words that might give rise to wrong interpretations. In the context of public relations, effective communication has a major impact on the quality of relations between an organization and its public. A public relations practitioner's ability to communicate effectively has the potential to form a positive image of the organization. This article is the result of a literature review detailing aspects of communication and public relations, with the aim of realizing effective communication in the context of public relations. Effective communication strategies in public relations are directed at establishing positive relationships with the public as well as aspirations to create a positive view of the organization among the public. Therefore, it is important for a public relations practitioner to have superior communication skills.</em></p> 2024-01-09T00:00:00+07:00 ##submission.copyrightStatement##